Category
Lifestyle
Assisted Choices
3.6
Trend score
Trend
What is the Eco Banking trend?
Eco Banking: Banking and sales apps are allowing consumers to be more sustainable by offering features that have a positive impact on the environment. These include everything from clothing resale functions to making eco-conscious investments.
Insight
The consumer insight behind the Eco Banking trend
Consumers are increasingly aware of the fact that more and more of their future decisions will have to account for climate change and its consequences. These consumers are therefore increasingly seeking out ways that they can reduce their personal impact on the environment.
Trend themes
Themes within the Eco Banking trend
Three behaviours holding the trend together01
Eco-Conscious Investing
Investment apps are including features that help users make eco-conscious investments using AI-powered analytics and predictive data.
02
Instant Cash Resale
Fintech companies are creating mobile banking apps that help users convert pre-loved used items into instant cash.
03
Eco Goal-Oriented Investment Apps
Investment platforms are allowing users to rank their values related to clean water, climate solutions, and green energy before being paired with a personalized portfolio.
Industry implications
What the Eco Banking trend means for industry
Where the trend changes the playbookFor
Finance
Relates to the industry that handles money and investments.
For
Fintech
Relates to the industry that develops technologies for financial services.
For
Sustainability
Relates to the industry that focuses on finding eco-friendly solutions to environmental problems.
Workshop question
How is your brand empowering sustainability?
Trend signals
Trend signals for Eco Banking
Trend score 3.6 out of 10, from popularity 55%, activity 43%, freshness 11%.
Popularity55%
Activity43%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Banking trend
5 featured examples from Jul 30 to Dec 8, 2021CategoryBusiness
Instant Cash Resale Apps
Twig Lets Users Instantly Turn Their Used Things Into Cash
Twig’s app demonstrates how fintech companies are changing the financial landscape through innovative approaches to payment processing and asset valuation.
CategoryEco
Photovoltaic Plant Investment Apps
This App Helps Users Invest In Solar Power Facilities
Investment apps are transforming the renewable energy industry by making it more accessible for individuals.
CategoryEco
Eco Goal-Oriented Investment Apps
The 'FLIT Invest' App Requires No Account Minimums
The finance industry has an opportunity to capitalize on this trend and create innovative investment products that cater to eco-conscious consumers.
CategoryTech
Eco-Conscious Investing Platforms
This Investment App Uses AI to Assess Environmental Impact
Financial technology companies or financial institutions could use AI-powered ESG analytical tools to help investors make investment decisions.
CategoryEco
Environment-Focused Finance Apps
The 'Monetaria' App Helps Users Lower Their Carbon Footprint
Finance companies can tap into the environmentally conscious consumer trend by offering eco-friendly finance services and apps like Monetaria.
