The Kurt Geiger x Crocs Symbolize Kindness, Joy and Hope
Laura McQuarrie — December 9, 2021 — Fashion
References: kurtgeiger & fashionunited.uk
The Kurt Geiger x Crocs were created as a limited-edition collection inspired by holiday parties and there are two chunky styles that are glossy black, chunky and adorned with colorful crystals. The use of the rainbow-colored crystals is a nod to the designer's signature use of color to signify joy, hope, inclusivity and kindness.
While one of the chunky all-black clogs features a faux fur trim and an eagle head charm, the second design features a thicker sole than the average pair of Crocs.
In 2020, Crocs became the eighth most-wanted item in the world and they align with the fact that people embraced more comfortable pieces during the pandemic. Still, Crocs is experiencing growing online sales, especially as a result of its fun collaborations.
While one of the chunky all-black clogs features a faux fur trim and an eagle head charm, the second design features a thicker sole than the average pair of Crocs.
In 2020, Crocs became the eighth most-wanted item in the world and they align with the fact that people embraced more comfortable pieces during the pandemic. Still, Crocs is experiencing growing online sales, especially as a result of its fun collaborations.
Trend Themes
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Chunky Crystal Clogs — Designing chunky and crystal-studded footwear is an innovative opportunity to create stylish yet comfortable footwear.
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Rainbow-colored Crystals — Using rainbow-colored crystals in fashion items is a disruptive innovation opportunity that signifies joy, hope, inclusivity, and kindness.
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Fun Collaborations — Opportunities for fun and unexpected collaborations with brands exist, particularly in fashion, to drive sales and generate buzz.
Industry Implications
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Footwear — The footwear industry has opportunities to innovate by creating comfortable yet fashionable footwear with novel designs and decorations.
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Fashion — The fashion industry has opportunities to incorporate playful and colorful elements, such as rainbow-colored crystals, into designs and partnerships with other brands.
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E-commerce — The growing online sales of Crocs and other fashion brands can drive e-commerce innovation in terms of user experience, personalized recommendations, and virtual trying-on features.
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