Pure Balanxed, a Toronto-based slow fashion brand, dropped its latest capsule collection. Dubbed The Organics, the new drop features Toronto-made jogger sets, including hoodies and crewneck. The collection is available in two colors: Dusty Rose and Chocolate. Customers can shop from The Organic Fleece Crewneck, the Fleece Hoodie, and the Fleece Jogger.
Made from 100% organic cotton fleece, each piece in the capsule reads "I am enough" behind the size label, encouraging body-positive affirmations. The brand's values of mental health and size inclusivity sparked the More Than a Size campaign. FOunder Allie Duff adds a layer of meaning to each piece with Pure Balanxed signature affirmation tags to remind everyone wearing the capsule that they are beautiful.
Image Credit: Pure Balanxed
Key Themes Behind This Trend
- Slow Fashion
- Slow fashion brands can incorporate sustainable materials while promoting positive affirmations.
- Organic Cotton
- Organic cotton fleece can be a disruptive material for eco-friendly fashion brands.
- Body-positive Affirmations
- Positive affirmation tags can add a layer of meaning to any fashion piece.
Where This Applies
- Sustainable Fashion
- Sustainable and slow fashion brands can utilize organic cotton fleece and body-positive affirmations to stand out in a crowded market.
- Eco-friendly Materials
- The use of organic cotton fleece can disrupt the fashion industry by promoting a more eco-friendly approach to materials.
- Athleisure
- Athleisure brands can incorporate positive affirmation tags into their clothing to promote self-love and body acceptance.
