Trend cluster

Category

Virtual
Skincare

Brands create immersive virtual cosmetic stores.

By Mishal Omar Published Dec 9, 2021

6.4 Trend score

Evidence articles

Trend

What is the Virtual Skincare trend?

Virtual Skincare: As the cosmetic industry continues to grow, brands in this space are now investing in immersive virtual experiences that consumers can explore and shop in. These are more than just online stores, with distinct layouts and experiences that range from playful to informative.

Insight

The consumer insight behind the Virtual Skincare trend

The pandemic-prompted restrictions made the ecommerce industry boom, and the average consumer is now accustomed to doing a significant amount of their shopping online. This has prompted brands to invest in virtual experiences that help them stay competitive in oversaturated markets.

Trend themes

Themes within the Virtual Skincare trend

Three behaviours holding the trend together

Virtual Experiences

As the pandemic-prompted restrictions made the ecommerce industry boom, brands in the cosmetic industry are investing in virtual experiences to stay competitive in oversaturated markets.

Immersive Environments

Brands in the cosmetic industry are creating immersive virtual experiences that range from playful to informative.

Metaverse Interaction

With the changing nature of sampling experiences and launch events, brands in the cosmetic industry are building out their own imaginative metaverse.

Industry implications

What the Virtual Skincare trend means for industry

Where the trend changes the playbook

For

Ecommerce

As brands in the cosmetic industry invest in virtual experiences, they are thriving in the ecommerce industry.

For

Virtual Reality

The virtual experiences in the cosmetic industry is helping to drive innovation in virtual reality technology.

For

Digital Marketing

The immersive virtual experiences in the cosmetic industry are helping to drive innovation in digital marketing for other industries as well.

Workshop question

How is your brand prioritizing its virtual shopping experience?

Trend signals

Trend signals for Virtual Skincare

Trend score 6.4 out of 10, from popularity 93%, activity 89%, freshness 11%.

Popularity93%

Activity89%

Freshness11%

Audience

50%Men

50%Women

Gen Alpha
Gen Z
Millennial
Gen X
Boomer

Market

North America

Europe

Asia-Pacific

South America

Evidence

Examples of the Virtual Skincare trend

4 featured examples from Mar 13 to Nov 26, 2021

CategoryFashion

Virtual Beauty Showrooms

Mary Kay's Suite 13 Virtual Supports Women in Beauty Tech

The cosmetics and beauty industry have limitless potential in Virtual Reality technology, Augmented Reality, 3D modeling and even 3D printing of face masks.

CategoryFashion

Virtual Beauty Labs

Skin School x Clinique Laboratories Provides an Immersive Experience

Virtual beauty labs and product experiences can add a new dimension to the beauty industry and offer innovative ways of engaging with consumers.

CategoryTech

Virtual Dermatology Shops

The Virtual Lancer Dermatology Shop is a Unique Digital Destination

Prestige skincare brands have the opportunity to leverage virtual technology to connect with consumers in new and innovative ways.

CategoryFashion