Vitae Apparel is a contemporary fashion label launched by Selene Dior that pays homage to the durability of competitive swimwear with a modern aesthetic. The name of the brand, 'Vitae,' is the feminine plural for the word 'life', 'lifestyle', and 'being a part of a lifestyle'.
The brand is dedicated to changing the social and physical standards for women, hoping to allow them "to fall in love with their own bodies" since "beauty comes in all shapes, all sizes, and all ethnicities." It offers a range of fitness apparel – including leggings, sports bras, and shorts –as well as swimwear and casual apparel.
The entire Vitae Apparel collection is available to purchase online and in select locations.
Image Credit: Vitae Apparel