Cannabis and beverage brands offer CBD-infused lattes
Trend - The popularity of cannabis in North America has grown since legalization, and the substance has expanded into dozens of markets. Now, even lattes are being infused with CBD in order to enhance their relaxing benefits.
Insight - North American consumers are increasingly likely to experiment with cannabis in a variety of different ways now that they better understand the plant's benefits. The many different formats that people now have to consume cannabis has made them more trusting of the once-stigmatized substance.
Insight - North American consumers are increasingly likely to experiment with cannabis in a variety of different ways now that they better understand the plant's benefits. The many different formats that people now have to consume cannabis has made them more trusting of the once-stigmatized substance.
Workshop Question - How could your brand expand outside of its traditional reach?
Trend Themes
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Cbd-infused Beverages — CBD is being added to various beverages for its potential health benefits, with cold brew coffee, tea, water, and lattes being popular choices.
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Plant-based and Superfood Drinks — Healthy and nutrient-dense drinks are being offered that combine CBD and other superfoods to address various wellness needs.
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Cannabinoid-infused Coffee Enhancers — Potent levels of CBD and CBG are being used in coffee enhancers, capable of turning coffee into a functional wellness experience.
Industry Implications
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Beverage Industry — The beverage industry is being disrupted by the integration of CBD and other superfoods into popular drink choices.
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Cannabis Industry — Cannabis is finding its way into everyday products, including drinks, as the plant becomes more accepted in the mainstream.
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Functional Food Industry — Companies are exploring the possibilities of combining CBD and other functional ingredients to create enhanced food and drink options that promote wellness.
