Brands address the physical aches and pains that come with pregnancy
Trend - Traditionally, pregancy care products have been more about ensuring the health of the growing infant rather than the expecting mother. Now, more brands are focusing on the wellbeing of those who are set to give birth with products that help alleviate the pain and strain that pregnancy can have on the body.
Insight - Historically, women's health and experience with issues like pain have not been treated or even studied enough in industries related to health and medicine. This is changing as more women demand that their health and wellbeing becomes a more mainstream focus--and brands are now adapting to this push.
Insight - Historically, women's health and experience with issues like pain have not been treated or even studied enough in industries related to health and medicine. This is changing as more women demand that their health and wellbeing becomes a more mainstream focus--and brands are now adapting to this push.
Workshop Question - How is your brand prioritizing underserved demographics?
Trend Themes
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Maternal Wellness — Brands are focusing on the wellbeing of pregnant women with products that help alleviate the pains and strains of pregnancy.
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Personalized and Accessible Maternity Wear — Companies are expanding their portfolio by creating maternity wear and footwear that caters to pregnant women's changing needs, giving them more options that merge form and function.
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Technology for Prenatal Care — Design firms are developing new gadgets and devices that offer insightful insights for soon-to-be-mothers as a means of providing high-quality and thoughtful prenatal care.
Industry Implications
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Health Care — Maternal wellness products can be a disruptive innovation in health care as products and service providers shift their focus to the maternal side of healthcare.
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Fashion — Innovative maternity wear can provide businesses with a unique market segment to serve with specificity, personalized designs for individual pregnant clients.
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Technology — Prenatal care wearables can offer disruptive innovation opportunities in technology as there are numerous options for designing novel technologies to improve maternal healthcare outcomes and experiences.
