'Prenatal Care' is a concept range by Morrama, the design agency behind the Elvie Catch breast milk collector, designed to help expectant parents manage pain, monitor their baby's health, and establish positive relationships with their children during pregnancy.
Prenatal Care was developed with insights from maternity ward doctors and expecting mothers. The device includes a wearable device that counts baby kicks, a device to support hypnobirthing techniques, and a scanner that listens to the baby in the womb.
“Research shows that the past year has led to a shocking rise in stillbirths and deliberate harm to newborns,” Morrama founder and CEO, Jo Barnard, said. “There is evidence to link both to an increase in mothers struggling with anxiety, stress and pre and postpartum depression, no doubt due to the additional pressure of having a baby in a pandemic. Our ‘Prenatal Care’ concept range aims to support the wellbeing of both parent and child.”
It is Morrama's hope that the range will show how technology can help GPs and medical services provide high-quality and thoughtful prenatal care.
Image Credit: Morrama
What's Driving This Trend
- Smart Wearable Pregnancy Devices
- Designing and manufacturing smart devices that can detect baby kicks, monitor health and provide pain management techniques during pregnancy can help expecting mothers establish positive relationships with their children.
- Digital Health Tools for Pre and Postpartum Depression
- Creating digital health tools that use AI to detect depression in new mothers and offer mental health support can help reduce the rise of stillbirths and harm to newborns due to maternal anxiety and stress.
- Wearable Pregnancy Scanners
- Developing wearable pregnancy scanners that listen to the baby in the womb can help expectant parents manage and monitor the health of their child while establishing a positive relationship with them before they are born.
Who This Affects Most
- Wearable Technology
- The wearable technology industry can manufacture pregnancy wearables that will help expecting mothers establish a positive relationship with their child during pregnancy.
- Digital Health
- The digital health industry can create AI-powered tools for detecting pre and postpartum depression in new mothers, reducing the rise of stillbirths and harm to newborns due to maternal stress and anxiety.
- Medical Equipment
- The medical equipment industry can work on developing wearable pregnancy scanners that can help expectant parents manage and monitor the health of their child during pregnancy.
