Lingerie brand Les Girls Les Boys are spreading messages of self love with its latest campaign dubbed 'I love me, I love you.'
This line aims to embrace body positivity and inclusivity, serving as more than just a clothing collection, and offering words of affirmation that are rare in the lingerie industry. A short film was released alongside the pieces, in which a diverse group of models share their thoughts and personal experiences with their bodies. In the three-minute long film, sentiments such as "I always feel comfortable in my own skin, always. Body confidence, to me, means self-acceptance. Acceptance of the skin you’re in, what you look like, and who you are,” are repeated throughout.
Image Credit: Les Girls Les Boys
What Makes This Trend Stand Out
- Body Positivity in Fashion
- There is an opportunity for disruptive innovation in the fashion industry by embracing body positivity and inclusivity in lingerie campaigns.
- Inclusive Lingerie Collections
- Creating lingerie collections that cater to a diverse range of body types can disrupt the traditional standards set by the lingerie industry.
- Personal Empowerment Through Fashion
- Empowering individuals through positive affirmations and personal stories within fashion campaigns can create a disruptive shift in the industry.
Sectors Adopting This
- Lingerie Industry
- The lingerie industry can embrace body positivity and inclusivity to disrupt traditional standards and offer empowering collections.
- Fashion Industry
- The fashion industry as a whole can benefit from promoting body positivity and inclusivity in their campaigns, challenging societal norms and promoting self-acceptance.
- Fashion Advertising Industry
- The fashion advertising industry can disrupt traditional beauty standards by featuring diverse models and sharing personal stories to empower individuals through fashion.
