Lingerie brand Les Girls Les Boys are spreading messages of self love with its latest campaign dubbed 'I love me, I love you.'
This line aims to embrace body positivity and inclusivity, serving as more than just a clothing collection, and offering words of affirmation that are rare in the lingerie industry. A short film was released alongside the pieces, in which a diverse group of models share their thoughts and personal experiences with their bodies. In the three-minute long film, sentiments such as "I always feel comfortable in my own skin, always. Body confidence, to me, means self-acceptance. Acceptance of the skin you’re in, what you look like, and who you are,” are repeated throughout.
Image Credit: Les Girls Les Boys