Hair serums are now offered in distinct formulas
Trend - Serums designed for the hair have traditionally come in liquid, cream or gel formulas and work to smooth the hair. Now, hair serums are coming in unique formats that include solid bars, and are offering unlikely benefits that include temporary dyeing.
Insight - As North American consumers continue to prioritize personal care, their standards for products continue to go up. Now, people are more likely to be seduced by novelty and innovative formulas in this space, with the desire to experiment with different products and results.
Insight - As North American consumers continue to prioritize personal care, their standards for products continue to go up. Now, people are more likely to be seduced by novelty and innovative formulas in this space, with the desire to experiment with different products and results.
Workshop Question - How is your brand prioritizing innovation?
Trend Themes
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Novelty Formulas — Consumers are more likely to be seduced by novelty and innovative formulas in the personal care space, creating opportunities for companies to introduce unique product formats and benefits.
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Temporary Hair Dyeing — Pigmented hair serums that offer semi-temporary hair color that lasts for only a few washes continue to be popular among customers, creating opportunities for more companies to enter this space.
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Concentrated Boosters — Personal care customers prefer to tailor their haircare routine to their exact needs, which creates opportunities to offer concentrated hair serum boosters for easy customization.
Industry Implications
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Personal Care — Companies that operate in the personal care sector can leverage the trend of novelty formulas to offer new and innovative product formats, benefits, and ingredients.
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Hair Care — The trend of temporary hair dyeing and concentrated boosters in personal care have created opportunities for companies in the hair care industry to offer new and innovative products as well as customization and personalization options.
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Sustainable Packaging — Sustainable packaging is becoming increasingly important for personal care products, and companies that offer eco-friendly and recyclable packaging materials can gain a competitive advantage in the personal care industry.
