Mattress brands infuse unlikely ingredients into their products to elevate them
Trend - Focused on enhancing sleep quality and adding additional selling points to their products, mattress brands are infusing ingredients like CBD and green tea into their products in order to promote relaxation.
Insight - Consumers' increased focus on "wellness" in recent years has resulted in them making enhancements to their personal health that goes beyond the standard practice of having a healthy diet and exercising. Now, these consumers expect that brands go above and beyond when focusing on their personal wellbeing.
Insight - Consumers' increased focus on "wellness" in recent years has resulted in them making enhancements to their personal health that goes beyond the standard practice of having a healthy diet and exercising. Now, these consumers expect that brands go above and beyond when focusing on their personal wellbeing.
Workshop Question - How could your brand add an unlikely element into an existing product?
Trend Themes
1. Infused Mattresses - Mattress brands are infusing unlikely ingredients like CBD and green tea into their products to promote relaxation and enhance sleep quality.
2. Affordable Organic Mattresses - Mattress brands are making 100% GOTS certified organic products widely accessible through eliminating intermediaries and markup, offering consumers a healthy, sustainable and body-contouring design.
3. Cooling Mattress Innovations - Mattress brands are optimizing their products with technology that regulates users' sleeping temperatures, reduces motion transfer and daily sweats.
Industry Implications
1. Wellness Industry - Companies in the wellness industry can explore opportunities to incorporate CBD and green tea-infused bedding products that promote relaxation and enhance sleep quality.
2. Sustainability Industry - Companies in the sustainability industry can explore opportunities to reduce carbon footprint and production waste in bedding products by adopting alternative materials and production processes.
3. Luxury Industry - Luxury brands that prioritize quality materials and design innovation can collaborate with bedding brands to make upgraded products that offer luxury bedding collections that fulfill the needs of all customers.
