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Infused Mattresses

Mattress brands infuse unlikely ingredients into their products to elevate them

Trend - Focused on enhancing sleep quality and adding additional selling points to their products, mattress brands are infusing ingredients like CBD and green tea into their products in order to promote relaxation.

Insight - Consumers' increased focus on "wellness" in recent years has resulted in them making enhancements to their personal health that goes beyond the standard practice of having a healthy diet and exercising. Now, these consumers expect that brands go above and beyond when focusing on their personal wellbeing.
Workshop Question - How could your brand add an unlikely element into an existing product?
Trend Themes
1. Infused Mattresses - Mattress brands are infusing unlikely ingredients like CBD and green tea into their products to promote relaxation and enhance sleep quality.
2. Affordable Organic Mattresses - Mattress brands are making 100% GOTS certified organic products widely accessible through eliminating intermediaries and markup, offering consumers a healthy, sustainable and body-contouring design.
3. Cooling Mattress Innovations - Mattress brands are optimizing their products with technology that regulates users' sleeping temperatures, reduces motion transfer and daily sweats.
Industry Implications
1. Wellness Industry - Companies in the wellness industry can explore opportunities to incorporate CBD and green tea-infused bedding products that promote relaxation and enhance sleep quality.
2. Sustainability Industry - Companies in the sustainability industry can explore opportunities to reduce carbon footprint and production waste in bedding products by adopting alternative materials and production processes.
3. Luxury Industry - Luxury brands that prioritize quality materials and design innovation can collaborate with bedding brands to make upgraded products that offer luxury bedding collections that fulfill the needs of all customers.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 50 Examples:
119,746 Total Clicks
Date Range:
Dec 19 — Jun 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Cooling Mattress Innovations
Cooling Mattress Innovations
The Venus Williams Collection by GhostBed is Sustainable & Comforable
Cooling mattress innovations can be a game-changer during the warm summer months as these products are optimized with technology that will keep nightly sweats down to a minimum. The Venus Williams... MORE
CBD-Infused Mattresses
CBD-Infused Mattresses
The ZBD Bed is Designed to Enhance Sleep with Hemp-Based CBD
At the same time consumers are being introduced to CBD-infused snacks and beverages, they are also discovering a handful of brands that are making textiles and products infused with CBD—including... MORE
Microencapsulated CBD Pillowcases
Microencapsulated CBD Pillowcases
The CBD Pillowcase Releases Micro-Doses of CBD During Sleep
CBD Pillow, the creator of the gel memory foam pillow with CBD-infused fabric, is introducing a CBD Pillowcase to support extended usage and help consumers experience the company’s patented... MORE
Luxury Plant-Based Cooling Mattresses
Luxury Plant-Based Cooling Mattresses
Serta Simmons Bedding Relaunched its Beautyrest Black Range
The Beautyrest Black mattress collection boasts luxurious, patented technology for a restful night of sleep. Serta Simmons Bedding is relaunching the collection with new upgrades to ensure its... MORE
Affordable Organic Mattresses
Affordable Organic Mattresses
Avocado's Eco Organic Line is 100% GOTS Certified Organic
Net-zero mattress maker Avocado debuted an Eco Organic mattress line for adults, kids and babies that makes 100% GOTS certified organic products widely accessible. The brand offers certified organic... MORE
Green Tea-Infused Mattresses
Green Tea-Infused Mattresses
Zinus' Green Tea Luxe Memory Foam Mattress Provides Lasting Freshness
The newest innovation from Zinus is the Green Tea Luxe Memory Foam Mattress, which is infused with green tea and ActiveCharcoal Microparticles to block unwanted odors for lasting freshness.... MORE
Plush Hybrid Mattresses
Plush Hybrid Mattresses
The Layla Hybrid Mattress Combines Coils & Copper-Infused Memory Foam
Direct-to-consumer bedding brand Layla Sleep asked its customers to share their sleep troubles and developed a unique hybrid mattress to address common concerns. According to one of the co-founders... MORE

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