Allergy-addressing products and solutions are made to be eco-friendly
Trend - Brands that address or cater to consumers' allergies are now prioritizing environmental protection alongside their products. Everything from eco-friendly alternative beverages to pet washes that address skin allergies are now coming in packaging and/or formulas that are better for the environment.
Insight - Consumers' focus on building and sustaining environmentally habits is growing as climate anxiety worsens. Now, more people are looking for small habitual changes they can make that they hope will ultimately reduce their eco footprint. Brands that simplify this process will become increasingly relevant in the future.
Insight - Consumers' focus on building and sustaining environmentally habits is growing as climate anxiety worsens. Now, more people are looking for small habitual changes they can make that they hope will ultimately reduce their eco footprint. Brands that simplify this process will become increasingly relevant in the future.
Workshop Question - How is your brand empowering customers to be more sustainable?
Trend Themes
1. Eco-friendly Allergy Products - Brands providing eco-friendly solutions for allergy sufferers.
2. Plant-based Milk Alternatives - Brands using plant-based ingredients, like macadamia nuts, instead of traditional dairy for their products.
3. Natural and Sustainable Pet Care - Brands offering natural and sustainable care solutions for pets.
Industry Implications
1. Food and Beverage - Businesses looking to innovate their food and beverage offerings with plant-based ingredients and eco-friendly packaging.
2. Personal Care - Companies looking to create allergy-friendly, natural and sustainable personal care products.
3. Pet Care - Brands looking to create natural and sustainable pet care products with eco-friendly packaging and ingredients.
