Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Allergy
Allergy-addressing products and solutions are made to be eco-friendly.
3.5
Trend score
Trend
What is the Eco Allergy trend?
Eco Allergy: Brands that address or cater to consumers' allergies are now prioritizing environmental protection alongside their products. Everything from eco-friendly alternative beverages to pet washes that address skin allergies are now coming in packaging and/or formulas that are better for the environment.
Insight
The consumer insight behind the Eco Allergy trend
Consumers' focus on building and sustaining environmentally habits is growing as climate anxiety worsens. Now, more people are looking for small habitual changes they can make that they hope will ultimately reduce their eco footprint. Brands that simplify this process will become increasingly relevant in the future.
Trend themes
Themes within the Eco Allergy trend
Three behaviours holding the trend together01
Eco-friendly allergy products
Brands providing eco-friendly solutions for allergy sufferers.
02
Plant-based milk alternatives
Brands using plant-based ingredients, like macadamia nuts, instead of traditional dairy for their products.
03
Natural and sustainable pet care
Brands offering natural and sustainable care solutions for pets.
Industry implications
What the Eco Allergy trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Businesses looking to innovate their food and beverage offerings with plant-based ingredients and eco-friendly packaging.
For
Personal Care
Companies looking to create allergy-friendly, natural and sustainable personal care products.
For
Pet Care
Brands looking to create natural and sustainable pet care products with eco-friendly packaging and ingredients.
Workshop question
How is your brand empowering customers to be more sustainable?
Trend signals
Trend signals for Eco Allergy
Trend score 3.5 out of 10, from popularity 56%, activity 38%, freshness 11%.
Popularity56%
Activity38%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Allergy trend
4 featured examples from Sep 22 to Nov 10, 2021CategoryLifestyle
Plant-Based Potato Drinks
DUG is a Potato-Based Dairy-Free Drink with a Low Climate Footprint
DUG's unique potato-based milk alternative could be an opportunity for the plant-based food industry to expand and innovate with new ingredients.
CategoryLifestyle
Macadamia Milk Ice Creams
Milkadamia is Introducing "Plant Based Ice Creamier"
By using nut milks like macadamia to create dairy-free ice cream, brands in the dairy alternatives market can leverage trends towards plant-based eating without sacrificing indulg…
CategoryEco
Eco-Friendly Pet Washes
WashBar Offers Natural Dog Soap and Soothing Pet Blams
The pet care industry is rapidly growing and adopting new trends in natural-based ingredients, sustainable packaging and treatments for pet care.
CategoryFashion
Unscented Sensitive Skin Products
Plaine Products Launched Two New Products in its Unscented Range
Brands in the personal care industry that offer unscented product lines for sensitive skin have a chance to differentiate themselves and gain market share.
