The Easy Does It Air Dry Balm by Alterna boasts a unique texture that's useful for enhancing natural styles without the need for heat. Suitable for most hair types, the lightweight and frizz control balm is powered by ingredients like vegan botanical caviar, prickly pear oil, white charcoal and water lily extract, and aromatically, it shares the uplifting scents of bergamot and jasmine.
Using the hair styling balm is as easy as working the product through towel-dried hair and allowing it to air dry. As a balm, the low-maintenance hair product stands apart from mists that are meant to be used with a blow dryer to cut down on the time required for heated styling. This no-fuss option promises to boost the health of hair by reducing dependence on heat.
Why This Trend Is Growing
- Heatless Styling
- Businesses can capitalize on this trend by creating more products that support heatless hair styling like frizz control balms.
- Vegan Hair Care
- Businesses can respond to the demand for vegan and cruelty-free products by developing and marketing hair care items with vegan botanical ingredients.
- Lightweight Hair Products
- Developing lightweight hair products for easy application and low-maintenance styling can open doors for innovation and competition.
Industries Being Reshaped
- Hair Care
- The hair care industry can continue to innovate in the area of heatless, vegan, and lightweight products for healthier hair.
- Beauty and Personal Care
- Companies in the beauty and personal care industry can explore opportunities in creating eco-friendly and ethical hair styling products like frizz control balms.
- Natural and Organic Products
- The natural and organic products industry can capitalize on the growing demand for plant-based and cruelty-free hair care items by developing more frizz control balms and other heatless hair styling products.
