Category
Fashion
Scaled Restraint
Trend cluster
Category
Collagen
Lip
Brands replicate lip-plumping procedures with collagen-based lip products.
3.0
Trend score
Trend
What is the Collagen Lip trend?
Collagen Lip: With plump lips still being in-style, brands are offering topical treatments that enhance the appearance of lips through the use of collagen. These products give consumers alternatives to more invasive treatments on the market.
Insight
The consumer insight behind the Collagen Lip trend
Social media drives most aesthetic, fashion and beauty trends, and Millennials and Gen Z in-particular are influenced by influencers and peers on these platforms. Brands that are able to replicate the trends that have become so popular online are going to be appealing to these demographics.
Trend themes
Themes within the Collagen Lip trend
Three behaviours holding the trend together01
Collagen-Based Lip Products
Brands are offering topical treatments that enhance the appearance of lips through the use of collagen
02
Nourishing Tinted Lip Balms
Brands are providing tinted lip balms infused with ingredients like shea butter, collagen, meadowfoam seed oil and vitamin E
03
Lip Plumping Products
Brands are creating lip plumping products that visibly increase lip volume and decrease lines with consistent use
Industry implications
What the Collagen Lip trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry is always in need of new products that satisfy the changing needs and demands of consumers
For
Cosmetics Industry
The cosmetics industry is continuously evaluating trends in order to stay ahead of the competition and offer the latest innovations
For
Fashion Industry
The fashion industry is influenced by the latest beauty trends as they are an integral part of overall look and style
Workshop question
What's a popular social media trend that your brand could align itself with?
Trend signals
Trend signals for Collagen Lip
Trend score 3.0 out of 10, from popularity 41%, activity 39%, freshness 11%.
Popularity41%
Activity39%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Collagen Lip trend
4 featured examples from Nov 28, 2020 to Dec 15, 2021CategoryFashion
Collagen-Stimulating Lip Glosses
Lawless' Forget the Filler Trio Visibly Increases Lip Volume
Opportunity for disruptive innovation in the beauty and personal care industry in developing clean, vegan, and natural lip plumping products.
CategoryFashion
5-in-1 Tinted Glosses
IT Cosmetics' Pillow Lips Solid Serum is a "Mask-Friendly Solution"
The cosmetic industry can benefit from creating more hydrating, mask-friendly, and multi-functional products like IT Cosmetics' Pillow Lips Solid Serum.
CategoryFashion
Moisturizing Tinted Lip Balms
Sunnies Face's Tinted Lip Balms Arrive in 6 Shades
The beauty and cosmetics industry can capitalize on the trend of tinted lip balms by expanding their product line to include comfortable and nourishing options for consumers.
CategoryFashion
Deeply Moisturizing Lip Balms
Augustinus Bader Launches a New Product for the Lips
The beauty industry can invest in research and development of deeply moisturizing lip balms with innovative ingredients and formulations like Augustinus Bader's TFC8 and plant-der…
