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Collagen Lip

Brands replicate lip-plumping procedures with collagen-based lip products

Trend - With plump lips still being in-style, brands are offering topical treatments that enhance the appearance of lips through the use of collagen. These products give consumers alternatives to more invasive treatments on the market.

Insight - Social media drives most aesthetic, fashion and beauty trends, and Millennials and Gen Z in-particular are influenced by influencers and peers on these platforms. Brands that are able to replicate the trends that have become so popular online are going to be appealing to these demographics.
Workshop Question - What's a popular social media trend that your brand could align itself with?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
21,968 Total Clicks
Date Range:
Nov 20 — Dec 21
Trending:
Fresh and Mild
Consumer Insight Topics:

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