Lawless Beauty curated a limited-edition Forget the Filler Lip Plumping Line Smoothing Gloss Mini Trio featuring its top-selling shades: Rosy Outlook, Daisy Pink and Velvet. The clean lip gloss is paired with a plush applicator and it glides on to increase comfort and shine. The lip-plumping product is also said to visibly increase lip volume, all the while decreasing lines, with consistent use.
The hydrating, high-shine glosses are 100% vegan and free from parabens, talc and sulfates, and they share the benefits of MAXI-LIP and other active ingredients like rosehip oil and shea butter. The shades in this versatile trio can be sported on their own, applied on top of lipstick or even used as an evening treatment for extra plumping.
Why This Trend Is Growing
- Lip Plumping Products
- Opportunity for disruptive innovation in developing lip plumping products with additional vegan and natural ingredients.
- Clean Beauty
- Opportunity for disruptive innovation in developing clean beauty products that are vegan and free from harmful ingredients like parabens, talc, and sulfates.
- Multi-use Cosmetic Products
- Opportunity for disruptive innovation in developing cosmetic products that are versatile and can be used for multiple purposes.
Industries Being Reshaped
- Beauty and Personal Care
- Opportunity for disruptive innovation in the beauty and personal care industry in developing clean, vegan, and natural lip plumping products.
- Cosmetics
- Opportunity for disruptive innovation in the cosmetics industry to develop multi-use cosmetic products like lip glosses that can be used in multiple ways.
- Retail
- Opportunity for disruptive innovation in the retail industry to cater to the demand for clean, vegan, and natural beauty products like lip plumping lip glosses.
