Black-owned beauty brand UOMA Beauty is known for its expansive foundation range with more than 50 shades and its commitment to inclusivity is going beyond foundation with the brand's foray into vegan mascaras. The Drama Bomb Extreme Volume Nourishing Mascara boasts an innovative plant-based formula that's full of conditioning ingredients like castor, avocado and golden jojoba oils, plus vegan-friendly and cruelty-free synthetic beeswax and rice wax.
With this mascara, UOMA Beauty is acknowledging the specific needs of BIPOC lashes, as Black women tend to have short lashes and Asian women's lashes tend to be short and straight. The volumizing, lengthening and lifting mascara formula is paired with an hourglass wand that helps to define short and long lashes alike. The flake-proof, smudge-proof formula is water-resistant and true to its name, promises "mega drama."
Image Credit: UOMA Beauty