Brands use chicken as a primary flavor or ingredient in packaged chips
Trend - No matter the brand, packaged chips tend to have a diverse range of flavors for customers to enjoy. Now, brands in this space are releasing chips that are made from chicken skin, or flavored like various familiar chicken dishes.
Insight - The CPG space's diversity is a huge draw for consumers, particularly when it comes to novelty products. Most consumers are likely to have their interest piqued when brands offer familiar ingredients, products or services in formats that they find unexpected.
Insight - The CPG space's diversity is a huge draw for consumers, particularly when it comes to novelty products. Most consumers are likely to have their interest piqued when brands offer familiar ingredients, products or services in formats that they find unexpected.
Workshop Question - How could your brand better prioritize novelty?
Trend Themes
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Novel Ingredients and Flavors — Brands are releasing chips that are made from chicken skin, or flavored like various familiar chicken dishes, to offer consumers unexpected and diverse range of flavors.
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Global-inspired and Restaurant-inspired Flavors — Snack chips come in flavors that are inspired by specific cuisines or dishes, allowing brands to showcase local restaurants and highlight recognizable dishes.
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Snacks for Specific Occasions — Snacks designed to be paired with drinks, or inspired by game day appetizers, offer disruptive innovation opportunities for brands to provide consumers with new and exciting flavors for specific occasions.
Industry Implications
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Consumer Packaged Goods (CPG) — Brands in the packaged chips space can continue to introduce new flavors and ingredients, providing unexpected formats to draw in consumers.
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Food and Beverage — Global and restaurant-inspired flavors, as well as specific occasion snacks, can be introduced to provide consumers with unique and memorable eating experiences.
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Marketing and Advertising — Marketing campaigns designed to highlight local restaurants and support independent businesses can bring communities together and drive sales for unique snack offerings.
