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Poultry Chips

Brands use chicken as a primary flavor or ingredient in packaged chips

Trend - No matter the brand, packaged chips tend to have a diverse range of flavors for customers to enjoy. Now, brands in this space are releasing chips that are made from chicken skin, or flavored like various familiar chicken dishes.

Insight - The CPG space's diversity is a huge draw for consumers, particularly when it comes to novelty products. Most consumers are likely to have their interest piqued when brands offer familiar ingredients, products or services in formats that they find unexpected.
Workshop Question - How could your brand better prioritize novelty?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
23,650 Total Clicks
Date Range:
Feb 21 — Dec 21
Trending:
Fresh and Mild
Consumer Insight Topics:

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