Made for Drink has created a name for itself with snacks that are specifically designed to the enjoyed with alcoholic drinks and its newest release taps into globally inspired flavors. The Inspired by World Cuisine crisps were devised to infuse fresh thinking into the potato chip category, which the brand sees as "historically set in its ways."
The brand's Chicken Salt Fries take the form of thinly cut potato fries seasoned with chicken salt and they were created to be paired with beer. There's also the Tapas Fries, which mix Patatas Fritas (straw fries) with slices of authentic Spanish chorizo to provide the perfect accompaniment for aperitivo.
The snacks designed to be paired with drinks promise to be particularly appealing at a time when people aren't getting their usual elevated food and drink experiences from favorite bars and restaurants.