Cosmetic are highlighting the water content of their creams
Trend - Cosmetic brands are now selling "water creams," products that are made up of mostly water but still offer the hydrating and moisturizing benefits of traditional face creams. These products are designed for people who appreciate lighter topical skincare solutions.
Insight - The skincare industry is now so vast and diverse that consumers with all skin types and concerns now have many options when it comes to treating their skin. Those with oilier skin types tend to opt for brands with formulas that disappear into their skin and are light and absorbent in texture.
Insight - The skincare industry is now so vast and diverse that consumers with all skin types and concerns now have many options when it comes to treating their skin. Those with oilier skin types tend to opt for brands with formulas that disappear into their skin and are light and absorbent in texture.
Workshop Question - How is your brand prioritizing more specific customer needs?
Trend Themes
1. Water Creams - Skincare brands are offering lighter topical skincare solutions that are made up of mostly water and provide the same benefits as traditional face creams.
2. Plastic-reduction K-beauty Initiatives - Companies are teaming up to provide more sustainable packaging solutions for K-beauty brands, including those made with recycled materials and molecular recycling technology.
3. Moisturizing Mineral Water Creams - Cosmetic brands are incorporating hot spring water and other mineral-rich ingredients into their creams to provide deep hydration and to strengthen the skin's barrier.
Industry Implications
1. Skincare - The skincare industry is constantly innovating to offer consumers with diverse skin types and concerns many options when it comes to treating and protecting their skin.
2. Beauty - The beauty industry is expanding to include more sustainable and eco-friendly practices, including using recycled and biodegradable materials in packaging and reducing waste in manufacturing.
3. Cosmetics - Cosmetics companies are exploring new ingredients and formulations to create lightweight but potent products that appeal to consumers who want skincare benefits without heavy products.
