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Caffeinated Hair

Shampoos contain caffeine to help stimulate the scalp

Trend - Scalp serums and treatments commonly include caffeine, and this ingredient is now being incorporated into shampoos. The use of caffeine in hair care helps stimulate the scalp and promote hair growth.

Insight - Consumers' increased focus on personal care is now more "natural," with less of a focus on things like cosmetics and more on hygiene, skincare and overall wellness. This shift has been influenced by social restrictions and work-from-home lifestyles that have given consumers more time to take care of their health. This shift means that consumers seek out brands that promise easy but effective solutions to their self-care needs.
Workshop Question - How is your brand adapting to consumers' changing lifestyles?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
58,688 Total Clicks
Date Range:
Apr 21 — Dec 21
Trending:
Fresh and Average
Consumer Insight Topics:

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