Category
Fashion
Scaled Restraint
Trend cluster
Category
Caffeinated
Hair
Shampoos contain caffeine to help stimulate the scalp.
3.8
Trend score
Trend
What is the Caffeinated Hair trend?
Caffeinated Hair: Scalp serums and treatments commonly include caffeine, and this ingredient is now being incorporated into shampoos. The use of caffeine in hair care helps stimulate the scalp and promote hair growth.
Insight
The consumer insight behind the Caffeinated Hair trend
Consumers' increased focus on personal care is now more "natural," with less of a focus on things like cosmetics and more on hygiene, skincare and overall wellness. This shift has been influenced by social restrictions and work-from-home lifestyles that have given consumers more time to take care of their health. This shift means that consumers seek out brands that promise easy but effective solutions to their self-care needs.
Trend themes
Themes within the Caffeinated Hair trend
Three behaviours holding the trend together01
Caffeine-infused hair care
The trend of using caffeine in hair care products to help stimulate the scalp and promote hair growth.
02
Eco-friendly grooming and hair care
The trend of using more natural, eco-conscious ingredients and packaging in grooming and hair care products.
03
Kombucha-infused hair care
The trend of using fermented tea, specifically kombucha, in hair care products to promote a healthy scalp and hair.
Industry implications
What the Caffeinated Hair trend means for industry
Where the trend changes the playbookFor
Personal Care
Business professionals in the personal care industry can explore incorporating caffeine and other natural ingredients into their products to align with consumer demand.
For
Eco-Friendly Packaging
Business professionals in the packaging industry can explore creating more eco-friendly packaging solutions to meet the demand of eco-conscious consumers in the personal care market.
For
Health Food and Beverage
Business professionals in the health food and beverage industry can explore using ingredients from their products, like kombucha, for use in the personal care industry.
Workshop question
How is your brand adapting to consumers' changing lifestyles?
Trend signals
Trend signals for Caffeinated Hair
Trend score 3.8 out of 10, from popularity 52%, activity 51%, freshness 11%.
Popularity52%
Activity51%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Caffeinated Hair trend
4 featured examples from Apr 29 to Dec 16, 2021CategoryFashion
Low-Acid Kombucha Shampoos
British M's Kombucha Shampoo is Effective for Removing Buildup & Dirt
Beauty companies focusing on using natural and sustainable ingredients, like Kombucha, in their products could have an advantage in the growing trend of eco-friendly beauty produc…
CategoryEco
Caffeinated Shampoo Bars
Centred's Altered State Solid Shampoo Bar Strengthens & Moisturizes Hair
Disruptive innovation opportunity for brands to create sustainable and eco-friendly haircare products that reduce plastic waste and utilize natural ingredients.
CategoryFashion
Hydrating Grooming Kits
Unwrapped Life Launched Its First Line of Body Care Products for Men
Innovations in eco-conscious and dual-purpose products can drive growth and tap into new demographics in the skincare industry.
CategoryFashion
Caffeine-Infused Shampoos
Barrel and Oak Offers the Caffeinated Thickening Shampoo
Companies in the personal care industry can explore using caffeine in their hair care, skincare, and personal hygiene products.
