Maker of natural, cruelty-free skincare Frank Body is now venturing into clean personal care for the first time with the Everyday beauty range. The brand known for its body scrubs is introducing a five-piece clean personal care line that consists of two deodorants, two body washes and a brand-new face wash.
The pair of aluminum-free deodorants (available in Cucumber & Green Tea or an unscented version) are made with rice bran oil as a solution for soothing and odor prevention. The body washes tap into the power of ingredients like Kakadu plum, pomegranate extract and the brand's own hero ingredient, coffee seed extract.
Frank Body’s co-founder, Bree Johnson, says: "Personal care as a category is often an afterthought for brands and consumers. We all tend to grab whatever body wash or deodorant is on special at the supermarket and don’t think about the actual ingredients we are absorbing through our skin or washing down the drain."