As a clean personal care brand, Cleo+Coco sees that consumer awareness and demand for clean products is only continuing to grow and that people are looking for more than just aluminum-free deodorants. As Suzannah Raff, Founder and CEO, says "There are many new aluminum-free deodorants out there but they don't have the same clean ingredient deck as Cleo+Coco, they don't eliminate the annoying armpit detox downtime and they don't look nearly as nice on your shelf."
The brand's own clean, uncompromising and sophisticated deodorants share mood-boosting aromas and sustainable experiences. Some of the award-winning options available from the brand include the Charcoal Deodorant with a synthetic-free lavender vanilla, grapefruit bergamot or basil mint scent. These natural deodorants work in harmony with the body's chemistry to neutralize odor and detoxify impurities.
What's Driving This Trend
- Clean Deodorants
- Consumer demand for clean personal care products presents opportunities for brands like Cleo+Coco to innovate and differentiate themselves with unique and sustainable ingredients and experiences.
- Botanical Scents
- Incorporating natural and sustainable botanical scents like lavender vanilla, grapefruit bergamot or basil mint in deodorant products caters to consumers seeking mood-boosting and holistic experiences.
- Aluminum-free
- As more consumers become aware of the potential health risks of aluminum in personal care products, there is an opportunity to innovate with aluminum-free deodorants that are also clean and effective.
Who This Affects Most
- Personal Care
- Clean, sustainable and aluminum-free deodorants could disrupt the personal care industry and appeal to consumers seeking healthier and more eco-friendly alternatives.
- Aromatherapy
- Incorporating botanical scents in deodorants could create opportunities for brands to expand into the aromatherapy industry and cater to consumers seeking holistic and mood-boosting experiences.
- Natural Products
- The rise in demand for clean and sustainable personal care products presents an opportunity to innovate and disrupt the natural products industry with unique and effective solutions like Cleo+Coco's charcoal deodorants.
