Category
Lifestyle
Assisted Choices
Trend cluster
Category
Grass-Fed
Restaurants highlight that their meat-based menu items are grass-fed.
2.7
Trend score
Trend
What is the Grass-Fed trend?
Grass-Fed: As more consumers experiment with alternatives to meat, restaurants are changing how they market their meat-based menu items. Now, restaurants are emphasizing that their meat-based dishes are grass-fed and therefore healthier for customers.
Insight
The consumer insight behind the Grass-Fed trend
The abundance of choice consumers now have when it comes to food and beverages has made them more experimental in what they're willing to try. Brands that come from more traditional industries are therefore more likely to appeal to consumers when they focus in on some of the key motivators to purchase, such as health or sustainability.
Trend themes
Themes within the Grass-Fed trend
Three behaviours holding the trend together01
Grass-Fed Meat Marketing
As more consumers look for healthier food alternatives, restaurants are changing how they market their meat-based dishes by emphasizing that their meat is grass-fed.
02
Blended Meat Products
With the rise of flexitarianism, brands are creating hybrid products that combine meat and vegetables for a more nutritious and eco-friendly meal option.
03
Chef-Created QSR Items
Quick-service restaurants are partnering with celebrity chefs to create premium menu items that attract food enthusiasts and provide a limited-time offering for patrons.
Industry implications
What the Grass-Fed trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Traditional food and beverage brands, particularly in the meat industry, can appeal to consumers by focusing on key motivators like health and sustainability.
For
Regenerative Farming
Regenerative farming practices can provide high-quality, free-range, and sustainable meat options that appeal to conscious consumers.
For
Meal Delivery Services
Hybrid meat products and grass-fed meat options can be incorporated into meal delivery services, catering to those looking for more nutritious and eco-friendly meal options.
Workshop question
How is your brand adapting to consumers changing preferences in its industry?
Trend signals
Trend signals for Grass-Fed
Trend score 2.7 out of 10, from popularity 43%, activity 28%, freshness 11%.
Popularity43%
Activity28%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Grass-Fed trend
6 featured examples from Nov 26, 2020 to Apr 21, 2022CategoryLifestyle
Ready-to-Cook Burger Kits
Burgerland Smash Up Creates Smashburger Kits with Patties & Toppings
The food industry can innovate with more ready-to-cook meal kits for various dishes using sustainable and fresh ingredients.
CategoryLifestyle
Blended Meat Brands
Phil's Finest Creates Products with a Mix of Meat and Veggies
The food industry is investing in R&D for blended meat products to cater to the rising demand for plant-based options.
CategoryLifestyle
Chef-Created QSR Burgers
The A&W Best-Burger-Ever Burger Was Created with Matty Matheson
QSR chains can leverage partnerships with popular chefs and influencers to create unique, exclusive menu items to increase traffic and sales through premium fast food experiences.
CategoryLifestyle
Grass-Fed Bison Burgers
Hopdoddy Teamed Up with Force of Nature on Its New Buffalo Bill Burger
The foodservice industry has an opportunity to explore regenerative farming and grass-fed meat options to keep up with consumer demand for sustainable and eco-friendly food option…
CategoryLifestyle
Grass-Fed Steak Menu Expansions
Lemonade is Adding Rosemary Garlic Steak as a Protein Option
The new menu additions at Lemonade indicate opportunities for innovative and sustainable protein options and customizable dining experiences in the food and beverage industry.
CategoryLifestyle
Grass-Fed Steak Toppings
Lemonade Restaurant Now Offers Grass-Fed Rosemary Garlic Steak
Disruptive innovation opportunity: Restaurants can capitalize on the grass-fed trend by incorporating grass-fed meat options into their menus.
