Fragrance brands offer perfumes with biodegradable ingredients
Trend - Fragrance brands have been focusing on sustainability in recent years, and they're now doing so by creating perfumes with biodegradable (or partially biodegradable) ingredients that reduce the perfumes' impact on the environment.
Insight - Sustainability will be a growing priority for North American consumers as climate change-related anxiety becomes stronger, and alternatives to once-harmful products and services become more common. Eco-conscious consumerism will soon become the norm, and brands that lead the way will be setting precedents for the future of consumption.
Insight - Sustainability will be a growing priority for North American consumers as climate change-related anxiety becomes stronger, and alternatives to once-harmful products and services become more common. Eco-conscious consumerism will soon become the norm, and brands that lead the way will be setting precedents for the future of consumption.
Workshop Question - How is your brand prioritizing authentic sustainability?
Trend Themes
1. Sustainability - Brands are focusing on sustainability and using biodegradable materials to reduce the damaging environmental impact of the fragrance industry.
2. Customization - Machine learning and artificial intelligence are being used to create hyper-personalized fragrances, setting a precedent for the future of consumption.
3. Bespoke Biodegradable Fragrance Systems - Givaudan's PlanetCaps offer customized biodegradable fragrance systems that meet the dual needs of sustainability and fragrance longevity, ahead of the European Chemicals Agency's (ECHA) restriction proposal on microplastics.
Industry Implications
1. Fragrance Industry - Fragrance companies need to focus on sustainability and consider using biodegradable materials to reduce their negative impact on the environment.
2. Artificial Intelligence and Machine Learning Industry - The fragrance industry is leveraging AI and machine learning to create hyper-personalized and sustainable fragrances, presenting opportunities for AI and machine learning companies to expand their reach into new markets.
3. Packaging Industry - The use of biodegradable materials in fragrances is driving innovation in sustainable packaging methods, creating opportunities for packaging companies to develop new eco-friendly products.
