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eLearning > Retail > Omnichannel Retail > Module 3 / 5

Personalization in Retail

Instructor: Ady Floyd
Retail Technology
Download the Retail Technology Trend Report
In the second omnichannel retail module, Ady dives into the Megatrend Personalization to showcase how targeted retail strategies are positively impacting consumers and brands alike. Today's shopper wants personalized deals, discounts and offers. They even want retailers to recognize them by name and to create a more humanized experience.

In this module, Ady looks at a variety of targeted retail strategies from branded social media interactions to shopping virtually from the comfort of one's home. Understanding the array of trends and tactics will allow you to assess what platform will work best for your brand, and how you can attract the right consumer.
Related Trend Report: Retail Technology
Workshop Question:
How can you utilize multiple channels to personalize the path to purchase?
Access Advisory Services
Featured Insights
Omni-Personal
Brands combine social media and personalization to increase engagement
Implications - In order to create seamless omnichannel interactions, brands are combining social media initiatives with personalized campaigns. Through online engagement, brands create unique coupons, Avatars, websites and more, that illustrate their understanding of individuality. This shift in personalized retail will increase consumer engagement while allowing brands to cultivate authenticity for their audiences.
Workshop Question - What is one way you can create a more personalized omnichannel experience for your consumers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Measure
Fashion retailers employ virtual scanning devices to customize clothing
Implications - Scanning body measurements for the purpose of finding clothing and accessories that fit perfectly is becoming increasingly popular among retailers seeking to customize their offerings in relatively low-commitment ways. The adoption of virtual scanning technology allows fashion brands to better adapt to the needs of their customers, while improving brand appreciation for their perceived focus on customer service.
Workshop Question - How can your brand adopt low-commitment customization into its products/services?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Omnichannel Assistance
Brands create seamless shopping micro-moments through digital assistance
Implications - Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online through e-commerce or in-store brick and mortar, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer.
Workshop Question - What alternative platforms could your brand tap into to offer your consumer an elevated experience?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Social Scheduling
Calendar apps help people structure and organize their social lives
Trend - Much like there are calendars for organizing professional, personal, and even household tasks, brands are now offering platforms that are designed specifically to organize users' social lives.
Workshop Question - How is your brand creating balance in its customers lives?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cash-Awarding Fitness
Fitness apps are now paying customers to exercise while using their apps
Trend - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.
Workshop Question - How can your brand leverage rewards to incentivize consumers?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3d Shopping
3d virtual shopping platforms aim to elevate the purchase journey
Trend - 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Workshop Question - How is your brand enhancing its virtual shopping experience for customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dedicated Desktop
Companies are launching more apps specifically designed for desktop users
Trend - Companies are increasingly creating apps specifically designed to be used on a desktop, including apps for audio customization, social media, and organizational tools. The desktop-centric design empowers users with more functional capabilities when compared to their mobile counterparts.
Workshop Question - How can your organization better offer more functional products and services?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Targeting
Brands create niche platforms catering to specific consumers
Trend - In order to better engage with online consumers, brands are creating hyper-specific filtration tools that ensure consumers feel supported and find what they need. These platform rage from vegan filtration tools to AI visual search tools.
Workshop Question - How can you leverage technology to connect with your consumers that still feels very personalized and nurturing?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Payment Split
Cost-splitting apps enhance the convenience of daily rituals
Trend - A plethora of payment-splitting apps can now be observed across categories. With the idea of making bills easier to pay, these apps are appearing across sectors from restaurant visits to managing household expenses.
Workshop Question - How could your brand ease the purchase journey for its customers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simplified Shopping Lists
Smart, predictive technology aids consumers with shopping list-makers
Trend - As more consumers turn to their phones to store their shopping lists, brands take this a step further with organization apps and predictive list-makers. New platforms that leverage AI, smart technology and voice-assistive tools make it easier than ever for consumers to keep track of what they need when they're shopping—it can even help navigate physical stores.
Workshop Question - How can you leverage smart brick-and-mortar technology to ease consumers' path to purchase?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Customization
Brands customize AR experiences in order to better connect with consumers
Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends