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FuturistU > Retail > Omnichannel Retail > Module 4 / 5

Experience in Retail

Instructor: Ady Floyd
Convenience
Download the Convenience Trend Report
While commodities are always going to be necessary for the average consumer's life, the experience to obtain these things can make or break whether the purchase is made. In the third module of omnichannel retail, Ady will look at how curated shopping experiences can increase your consumers' loyalty and maintain healthy relationships. When considering what curated shopping means, it's important to recognize what consumers value: interactivity, consistency, and memorability.

Consumers crave gamification, education and above all a positive experience and pleasant brand interactions. This module will help you understand why it's important to balance fun interactions with helpful interactions and how you can win your consumers by transforming traditional shopping experiences.
Related Trend Report: Convenience
Workshop Question:
How can technology help you transform the customer experience?
View Innovation Webinars

Featured Insights

Retail Tech Directory
Stores leverage technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape.
Workshop Question - How can your brand improve the consumer's path to purchase through technological advancements?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Gaming
Retailers outside of tech incorporate in-store games to boost engagement
Implications - Non-tech retailers are incorporating gaming in various forms in stores for the purpose of boosting engagement with their brands and products. This shift comes as brick and mortar increasingly relies on the same levels of interactivity that e-commerce incorporates so fluidly, catering to consumers who are seeking the best of both worlds in their purchase journeys.
Workshop Question - How can your brand adopt gamification in its in-person marketing or brick and mortar experiences?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Small-Format Retail
More retailers are rolling out small-format stores with curated offerings
Trend - Retail is entering a "less-is-more" era, driven by consumer desire for curated shopping experiences that simplify decision-making. Consumers, overwhelmed by past excess, now value well-edited selections that simplify decision-making. This trend prioritizes quality and guidance over sheer quantity.
Workshop Question - How can your brand refocus its approach to retail by becoming a trusted curator of products, simplifying decision-making for consumers?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spatial Shopping
Retailers are launching VR shopping applications for spatial computing headsets
Trend - Online retailers are launching shopping services specifically for VR headsets. By adding shopping directly to these devices, e-commerce is made more convenient for consumers. These immersive apps enable try-ons and previews in a 3D environment, more accurately conveying the details of products.
Workshop Question - How could your brand modify its services to capitalize on the recent popularity of spatial computing?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Stylist
Artificial intelligence is used to provide fashion recommendations to shoppers
Trend - Shopping brands are utilizing artificial intelligence to provide personalized recommendations, answer queries, offer product information, and enhance the shopping experience for customers. These assistants can be integrated into e-commerce websites, mobile apps, or messaging platforms.
Workshop Question - How can your brand enhance the pre and post-purchase process for its customers?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Ad
Smart retail shelves are being used to provide customizable in-store marketing
Trend - Brick-and-mortar retailers are implementing smart retail shelf displays to market to consumers at the point of sale. These displays are eye-catching and provide helpful information or video advertisements–enhancing in-store immersion for nearby consumers.
Workshop Question - How might your brand benefit from offering immersive experiences or events to attract new and existing customers to return?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Retail
Retailers create apps to accompany customers' in-store experiences
Trend - Retailers are increasingly merging the convenience of online shopping with the engagement of in-person retail--now with accompanied in-store apps. These apps help enhance customer experiences with everything from product information to shopping assistance.
Workshop Question - How could your brand merge digital and in-person shopping experiences?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Hub
Unstaffed retailers are popping up in densely populated areas
Trend - Retail hubs like hotels, offices and malls are increasingly featuring unstaffed stores in order to speed up consumers' shopping times. These stores allow for smart detection and automatic charges for products that consumers purchase.
Workshop Question - How could your brand better prioritize convenience within its purchase journey?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Shopping
Brands curate relaxing shopping experiences for people with varying needs
Trend - Brands are curating mindful shopping experiences for consumers--either for the entire shopping experience or during certain times of the day. These quiet retail environments are designed for neurodiverse people, and/or for people who generally prefer shopping in relaxed spaces.
Workshop Question - How is your brand authentically prioritizing inclusion?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends