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eLearning > Retail > Omnichannel Retail > Module 4 / 5

Experience in Retail

Instructor: Ady Floyd
Convenience
Download the Convenience Trend Report
While commodities are always going to be necessary for the average consumer's life, the experience to obtain these things can make or break whether the purchase is made. In the third module of omnichannel retail, Ady will look at how curated shopping experiences can increase your consumers' loyalty and maintain healthy relationships. When considering what curated shopping means, it's important to recognize what consumers value: interactivity, consistency, and memorability.

Consumers crave gamification, education and above all a positive experience and pleasant brand interactions. This module will help you understand why it's important to balance fun interactions with helpful interactions and how you can win your consumers by transforming traditional shopping experiences.
Related Trend Report: Convenience
Workshop Question:
How can technology help you transform the customer experience?
View Innovation Webinars
Featured Insights
Retail Tech Directory
Stores leverage technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape.
Workshop Question - How can your brand improve the consumer's path to purchase through technological advancements?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Gaming
Retailers outside of tech incorporate in-store games to boost engagement
Implications - Non-tech retailers are incorporating gaming in various forms in stores for the purpose of boosting engagement with their brands and products. This shift comes as brick and mortar increasingly relies on the same levels of interactivity that e-commerce incorporates so fluidly, catering to consumers who are seeking the best of both worlds in their purchase journeys.
Workshop Question - How can your brand adopt gamification in its in-person marketing or brick and mortar experiences?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Post-Crisis Retail
Brick and mortar spaces will likely undergo long term changes post-COVID
Trend - After the restrictions on public movement due to COVID-19 have eased or lifted around the world, retail spaces will still require additional safety measures in order to keep infection risks at a minimum. This will occur (and is already occurring) in the form of contactless payment systems, limiting customers in-store, and redesigned layouts that enforce physical distance between customers.
Workshop Question - How is your brand preparing for a post-COVID world?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Carry
Shopping cart systems adopt connected capabilities
Trend - With the rise of smart technology in retail spaces has come its integration into some of the less more inessential aspects of the purchase journey. Shopping carts that come with connected capabilities are able to ease the customer journeys in-store, with everything from artificial intelligence to self-stopping functions.
Workshop Question - How could your brand better utilize connected tech?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simplified Shopping Lists
Smart, predictive technology aids consumers with shopping list-makers
Trend - As more consumers turn to their phones to store their shopping lists, brands take this a step further with organization apps and predictive list-makers. New platforms that leverage AI, smart technology and voice-assistive tools make it easier than ever for consumers to keep track of what they need when they're shopping—it can even help navigate physical stores.
Workshop Question - How can you leverage smart brick-and-mortar technology to ease consumers' path to purchase?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Skincare
Skincare and cosmetic retail spaces adopt AI functionalities
Trend - Brands within the cosmetic and skincare space are adopting artificially intelligent capabilities into their retail spaces in order to better personalize the experience of their customers. This shift speaks to the increasingly deliberate and customized nature of self-care.
Workshop Question - How could your brand adopt smart capabilities into its retail space?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
All-in-One Retail
Businesses focus on providing a multitude of products and services in one place
Implications - Brands are taking the one-stop-shop format to the next level by offering consumers easier ways to plan, access and complete all their necessary shopping needs in one go. Tapping in-store offerings as well as online apps, brands are realizing the importance of convenience when it comes to consumer experiences, and with that, are combining often different experiences to become one unique activity. From retail destinations that give you all your wedding necessities to branded apps that combine online loyalty programs with in-store functionalities, these examples not only offer convenience, but speaks to the growing desire for customized experiences among consumers.
Workshop Question - In what ways could your brand customize your product or service experience to be more convenient and aligned to their needs and rituals?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Fitting
Fitting rooms in retail spaces offer virtual and augmented functions
Implications - Some brick-and-mortar retail spaces no longer require that customers test out clothes before they purchase, as mirrors, VR and AR tech are allowing for shoppers to see what the items would look like on them without having to actually try them on. Such tools allow for brands to offer enhance the purchase journey via novelty and personalization.
Workshop Question - Conceptualize an AR/VR tool that your brand could use in an app, in-store, or in its product/service.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Purchase
Brands incorporate personal apps into the brick-and-mortar shopping journey
Implications - The incorporation of customized branded apps into the consumer’s in-person shopping journey is on the rise, with brands curating or elevating the brick-and-mortar experience by providing more information on the products in question, and by generally easing the shopping experience. This shift comes as consumers increasingly prioritize researching the products and services they’re looking to purchase.
Workshop Question - Conceptualize an omnichannel shopping experience for your product/service.
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Retail
Stores that fully integrate smart features are increasingly common
Implications - Brands have been incorporating smart elements into their retail spaces, or toying with the idea, for some time now, but some are taking it to the next level with stores that fully integrate smart functions, much like many homes now do. The full integration of smart features into brick-and-mortar spaces speaks to the rising value that consumers place on both omnichannel and highly personalized purchase journeys.
Workshop Question - Conceptualize a retail space for your products/services that would incorporate smart features.
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends