WhatsApp Flows Allow for In-App Booking and Shopping
Michael Hemsworth — September 20, 2023 — Business
References: whatsapp & techcrunch
WhatsApp Flows are a new kind of shopping experience for merchants and users alike to support in-app purchases or booking to help complete transactions all inside the brand's app.
The shopping experience will provide merchants with everything they need to customize things perfectly for their customer like booking appointments, logging into their accounts, signing up for events and more. The process of incorporating the various shopping or booking processes into the app could help to greatly increase conversion by making things as quick and easy as possible for today's shopper.
VP of Business Messaging at Meta Nikila Srinivasan spoke on WhatsApp Flows to TechCrunch saying, "Shopping & e-commerce is one of the biggest verticals we want to focus on. The goal is to enable business messaging in a way that businesses and people can do a lot more right in the chat thread. We are trying to build rich experiences within the chat, and that’s where Flows comes in."
Image Credit: WhatsApp
The shopping experience will provide merchants with everything they need to customize things perfectly for their customer like booking appointments, logging into their accounts, signing up for events and more. The process of incorporating the various shopping or booking processes into the app could help to greatly increase conversion by making things as quick and easy as possible for today's shopper.
VP of Business Messaging at Meta Nikila Srinivasan spoke on WhatsApp Flows to TechCrunch saying, "Shopping & e-commerce is one of the biggest verticals we want to focus on. The goal is to enable business messaging in a way that businesses and people can do a lot more right in the chat thread. We are trying to build rich experiences within the chat, and that’s where Flows comes in."
Image Credit: WhatsApp
Trend Themes
1. Enhanced Communication Experiences - WhatsApp Flows are revolutionizing the way merchants and users interact, allowing for seamless in-app booking and shopping experiences.
2. Customizable In-app Processes - Merchants now have the ability to tailor booking appointments, account logins, event sign-ups, and more to suit the needs of their customers, enhancing the overall shopping experience.
3. Streamlined Conversion Optimization - Through the integration of shopping and booking processes into one app, WhatsApp Flows aim to simplify and expedite transactions, potentially boosting overall conversion rates.
Industry Implications
1. E-commerce - WhatsApp Flows provide a promising avenue for businesses in the e-commerce industry to expand their reach and improve customer engagement.
2. Communication Services - The introduction of WhatsApp Flows opens new opportunities for communication service providers to enhance their platforms and offer seamless shopping experiences within their chat threads.
3. App Development - The integration of WhatsApp Flows highlights a growing demand for app developers to create innovative solutions that facilitate convenient and user-friendly in-app shopping and booking experiences.
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