Apps that prioritize mental wellness offer more focused functions
Trend - Wellness and mindfulness apps that are designed to boost users' moods are becoming more focused rather than offering several functions and uses. Apps in this space include ones that recommend mood-boosting podcasts to quick daily journaling prompts.
Insight - The growing focus on wellness and more specifically, mental health, comes as people deal with the stress of the pandemic, rising costs, climate change and various political and social issues. These issues combined with the daily stressors of life have led more people to seek out small changes in their habits and routines that may help them feel better--both in the short and long-term.
Insight - The growing focus on wellness and more specifically, mental health, comes as people deal with the stress of the pandemic, rising costs, climate change and various political and social issues. These issues combined with the daily stressors of life have led more people to seek out small changes in their habits and routines that may help them feel better--both in the short and long-term.
Workshop Question - How could your brand better prioritize its customers' and/or employees' wellbeing?
Trend Themes
1. Focused Mood-boosting Apps - Wellness and mindfulness apps that prioritize users' moods are becoming more popular and offer opportunities for companies to provide tailored experiences that truly engage customers in mental health maintenance.
2. Multi-sensory Mental Health Apps - Apps that enhance mental health by harnessing the power of multi-sensory experiences are being developed. Companies can use this as an opportunity to provide digital tools that help people find a balance between productivity and relaxation.
3. Mood-based Podcast Apps - Mood-based audio exploration platforms are becoming popular for users to find tailored content on-the-go, presenting an opportunity for companies to create more relaxed, intuitive approaches to audio content.
Industry Implications
1. Mental Health Tech - This industry is rapidly growing with the demand for user-focused mental health tools, presenting a range of opportunities for tech companies with the skills to create innovative and customizable apps.
2. Wellness and Lifestyle Brands - There is a growing demand for companies to provide users with products and apps that help them take control of their mental health and wellbeing, thereby creating an opportunity for lifestyle brands to expand their offerings.
3. Productivity Enhancement Tools - The demand for multi-functional apps that enhance productivity and relaxation is increasing, presenting an opportunity for companies to create digital tools that balance the two aspects of daily life.
