Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Insight - Web3's potential is hindered by the fact that many of its components require a learning curve in order to adopt. This renders it inaccessible for a large portion of consumers. Brands that are able to more seamlessly integrate Web3's benefits into their offerings are able to remove boundaries for consumers, and better integrate themselves into their daily routines and shopping habits.
Insight - Web3's potential is hindered by the fact that many of its components require a learning curve in order to adopt. This renders it inaccessible for a large portion of consumers. Brands that are able to more seamlessly integrate Web3's benefits into their offerings are able to remove boundaries for consumers, and better integrate themselves into their daily routines and shopping habits.
Workshop Question - How could your brand make new tech more digestible for its customers?
Trend Themes
1. Seamless Web3 Integration - Brands that can integrate Web3 services into their offerings more seamlessly can remove barriers for consumers and better integrate themselves into their daily routines and shopping habits.
2. Metaverse Customer Support - There is an opportunity for companies to offer in-app and metaverse customer support with mobile-first brands expanding to immersive worlds.
3. Augmented Reality Touchpoints - Providing immersive and augmented reality touchpoints for customers can entice them to engage with a brand and its products more deeply.
Industry Implications
1. Pharmaceutical Industry - The pharmaceutical industry can develop virtual pharmacies hosted on metaverse platforms to provide medication adherence and other pharmacy-related services to patients.
2. E-commerce Industry - E-commerce companies can introduce metaverse-based virtual buying experiences to provide a gamified and immersive shopping experience for customers.
3. Restaurant Industry - The restaurant industry can invest in creating augmented reality menu items and other immersive touchpoints to enhance diners' experiences and boost engagement.
