Category
Business
Category Mashups
7.0
Trend score
Trend
What is the Everyday Web3 trend?
Everyday Web3: Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Insight
The consumer insight behind the Everyday Web3 trend
Web3's potential is hindered by the fact that many of its components require a learning curve in order to adopt. This renders it inaccessible for a large portion of consumers. Brands that are able to more seamlessly integrate Web3's benefits into their offerings are able to remove boundaries for consumers, and better integrate themselves into their daily routines and shopping habits.
Trend themes
Themes within the Everyday Web3 trend
Three behaviours holding the trend together01
Seamless Web3 Integration
Brands that can integrate Web3 services into their offerings more seamlessly can remove barriers for consumers and better integrate themselves into their daily routines and shopping habits.
02
Metaverse Customer Support
There is an opportunity for companies to offer in-app and metaverse customer support with mobile-first brands expanding to immersive worlds.
03
Augmented Reality Touchpoints
Providing immersive and augmented reality touchpoints for customers can entice them to engage with a brand and its products more deeply.
Industry implications
What the Everyday Web3 trend means for industry
Where the trend changes the playbookFor
Pharmaceutical Industry
The pharmaceutical industry can develop virtual pharmacies hosted on metaverse platforms to provide medication adherence and other pharmacy-related services to patients.
For
E-commerce Industry
E-commerce companies can introduce metaverse-based virtual buying experiences to provide a gamified and immersive shopping experience for customers.
For
Restaurant Industry
The restaurant industry can invest in creating augmented reality menu items and other immersive touchpoints to enhance diners' experiences and boost engagement.
Workshop question
How could your brand make new tech more digestible for its customers?
Trend signals
Trend signals for Everyday Web3
Trend score 7.0 out of 10, from popularity 93%, activity 88%, freshness 28%.
Popularity93%
Activity88%
Freshness28%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Everyday Web3 trend
11 featured examples from Apr 19, 2022 to Sep 6, 2024CategoryBusiness
Recruitment Metaverse Shops
IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
Virtual reality technology is set to transform recruitment by creating immersive environments for potential hires.
CategoryTech
Metaverse Pharmacies
MAG and the Pharmacy Group are Developing a Virtual Pharmacy in Decentraland
The healthcare industry can leverage metaverse platforms like Decentraland to offer innovative and convenient healthcare services.
CategoryTech
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Fashion brands can embrace AI and metaverse technologies to create unique and immersive digital fashion experiences for consumers.
CategoryBusiness
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
The convergence of gaming and shopping harnesses robust online retail technologies to streamline transactions directly within virtual worlds.
CategoryTech
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Consumer brands in the sportswear industry can learn from the Adidas-tokenproof collaboration, benefiting from enhanced digital loyalty solutions and potentially securing a compet…
CategoryMarketing
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
Restaurants can leverage AR menus and in-venue touchpoints to enhance customer engagement and provide a more memorable dining experience.
CategoryTech
Virtual Sneaker Try-Ons
Amazon Fashion Officially Debuts 'Virtual Try-On for Shoes'
E-commerce companies can utilize virtual try-on features to increase online sales and enhance the overall customer experience.
CategoryTech
Beauty NFT Programs
Shiseido Launches the First AI-Powered NFT Community Beauty Program
The beauty industry is embracing disruptive technologies like NFTs and AI to create innovative and exclusive campaigns.
CategoryMarketing
Web3 Loyalty Clubs
Scotch & Soda Debuts a Web3 Loyalty Program with Exclusive Membership Perks
The retail industry can leverage web3 loyalty programs to improve customer retention, increase brand loyalty, and enhance engagement with customers.
CategoryTech
Shopping-Oriented Metaverses
Flipkart Launches Its Own E-Commerce Metaverse, 'Flipverse'
The launch of Flipverse points to a disruptive innovation opportunity for e-commerce companies to embrace Web3 platforms and leverage metaverse-based shopping to enhance the custo…
CategoryBusiness
Metaverse Customer Support
Helpshift Launched a Free Plan for Metaverse Support
Helpshift's Metashift rollout and Feedback+ plan addresses the need for more in-app and immersive customer support solutions in the Metaverse, a disruptive innovation opportunity…
