Intro to Omnichannel
Instructor: Ady Floyd
Download the Omnichannel Retail Trend ReportIn this module, Trend Hunter's Director of Client Success, Ady Floyd, takes an in-depth look at what omnichannel retail truly is and what trends are shaping the way consumers shop. In order to understand the future of retail, forget what you think you know about siloed, multi-channel approaches, and accept that omnichannel – the creation of seamlessly interchangeable platforms across all entities – is the foundation for successful retailers. To uncover the best business models and tactics that resonate with consumers, Ady uses 4 of Trend Hunter's 18 Megatrends to provide invaluable research that will help brands create the future of retail.
In this module, there are 4 key learning focuses that uncover the foundation of omnichannel retail. First, at the core of omnichannel is the Megatrend Hybridization: combining online and offline platforms. Beyond that, brands need to better understand how to prioritize personalization for each customer and create unparalleled experiences. The final piece of the puzzle is entrenched in technological tools and AI functions that can aid necessary strategies, and improve the overall path to purchase.