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eLearning > Retail > Omnichannel Retail > Module 1 / 5

Intro to Omnichannel

Instructor: Ady Floyd
Omnichannel Retail
Download the Omnichannel Retail Trend Report
In this module, Trend Hunter's Director of Client Success, Ady Floyd, takes an in-depth look at what omnichannel retail truly is and what trends are shaping the way consumers shop. In order to understand the future of retail, forget what you think you know about siloed, multi-channel approaches, and accept that omnichannel – the creation of seamlessly interchangeable platforms across all entities – is the foundation for successful retailers. To uncover the best business models and tactics that resonate with consumers, Ady uses 4 of Trend Hunter's 18 Megatrends to provide invaluable research that will help brands create the future of retail.

In this module, there are 4 key learning focuses that uncover the foundation of omnichannel retail. First, at the core of omnichannel is the Megatrend Hybridization: combining online and offline platforms. Beyond that, brands need to better understand how to prioritize personalization for each customer and create unparalleled experiences. The final piece of the puzzle is entrenched in technological tools and AI functions that can aid necessary strategies, and improve the overall path to purchase.
Related Trend Report: Omnichannel Retail
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Insights by Trend Hunter AI
Virtual Lab
Virtual innovation labs let consumers test and design products remotely
Trend - Pre-pandemic, brands in a range of industries experimented with innovation labs where they could display and test their most innovative products and ideas with consumers. Now, they're doing the same but virtually--as retailers remain restricted with how they curate in-store experiences.
Workshop Question - How could your brand create distinct virtual experiences for customers?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
One-to-One Retail
Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Addition
Retail brands make the store a destination post-Pandemic
Trend - Still betting on the experience economy, brands are launching retail initiatives that are seemingly unrelated to their products or services. These are solely designed to provide such a high level of surprise and delight to override concern for visiting public spaces. These activations are created with COVID-19 safety and hygiene guidelines in mind, yet also draw over-the-top inspiration from adjacent industries.
Workshop Question - Conceptualize an experience that will fit into the COVID-19 climate.
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3d Shopping
3d virtual shopping platforms aim to elevate the purchase journey
Trend - 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Workshop Question - How is your brand enhancing its virtual shopping experience for customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Targeting
Brands create niche platforms catering to specific consumers
Trend - In order to better engage with online consumers, brands are creating hyper-specific filtration tools that ensure consumers feel supported and find what they need. These platform rage from vegan filtration tools to AI visual search tools.
Workshop Question - How can you leverage technology to connect with your consumers that still feels very personalized and nurturing?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxury Customization
Luxury fashion brands prioritize in-store personalization
Trend - Luxury fashion houses' focus on in-store customization grows as they adapt to changing consumer purchase habits that prioritize enhanced retail experiences via interaction. The focus on customization specifically allows for these brands to appeal to Millennial and Gen Z demographics, who value both experience and personalization in order to establish brand loyalty.
Workshop Question - How could your brand create a more customized retail experience for its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beyond-Insta Retail
Curious consumers seek enlightenment over Instagram-worthy pop-ups
Trend - Brands take on the role of teachers and mentors, catering to consumers who have a heightened desire to learn and extend their current knowledge. While maintaining Instagram-worthy interiors, retailers begin to incorporate new tools like in-store audiobooks, fact walls, and up-leveled workshops to enhance the consumer's path to purchase.
Workshop Question - How can you cater to the consumer desire for educational retail experiences that reach beyond social media?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Customization
Brands customize AR experiences in order to better connect with consumers
Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contact-Less Vending
The traditional vending machine adopts smartphone payment systems
Trend - The convenience of vending machines is being enhanced by brands with the incorporation of contact-less payment systems that can be made through smartphones. This shift comes as this form of retail adapts to meet the demands of consumers’ rituals, with streamlined day-to-day transactions now being the norm.
Workshop Question - How could your brand effectively streamline the purchase journey for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends