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eLearning > Retail > Omnichannel Retail > Module 1 / 5

Intro to Omnichannel

Instructor: Ady Floyd
Omnichannel Retail
Download the Omnichannel Retail Trend Report
In this module, Trend Hunter's Director of Client Success, Ady Floyd, takes an in-depth look at what omnichannel retail truly is and what trends are shaping the way consumers shop. In order to understand the future of retail, forget what you think you know about siloed, multi-channel approaches, and accept that omnichannel – the creation of seamlessly interchangeable platforms across all entities – is the foundation for successful retailers. To uncover the best business models and tactics that resonate with consumers, Ady uses 4 of Trend Hunter's 18 Megatrends to provide invaluable research that will help brands create the future of retail.

In this module, there are 4 key learning focuses that uncover the foundation of omnichannel retail. First, at the core of omnichannel is the Megatrend Hybridization: combining online and offline platforms. Beyond that, brands need to better understand how to prioritize personalization for each customer and create unparalleled experiences. The final piece of the puzzle is entrenched in technological tools and AI functions that can aid necessary strategies, and improve the overall path to purchase.
Related Trend Report: Omnichannel Retail
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Insights by Trend Hunter AI
Retail Targeting
Brands create niche platforms catering to specific consumers
Trend - In order to better engage with online consumers, brands are creating hyper-specific filtration tools that ensure consumers feel supported and find what they need. These platform rage from vegan filtration tools to AI visual search tools.
Workshop Question - How can you leverage technology to connect with your consumers that still feels very personalized and nurturing?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beyond-Insta Retail
Curious consumers seek enlightenment over Instagram-worthy pop-ups
Trend - Brands take on the role of teachers and mentors, catering to consumers who have a heightened desire to learn and extend their current knowledge. While maintaining Instagram-worthy interiors, retailers begin to incorporate new tools like in-store audiobooks, fact walls, and up-leveled workshops to enhance the consumer's path to purchase.
Workshop Question - How can you cater to the consumer desire for educational retail experiences that reach beyond social media?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Skincare
Skincare and cosmetic retail spaces adopt AI functionalities
Trend - Brands within the cosmetic and skincare space are adopting artificially intelligent capabilities into their retail spaces in order to better personalize the experience of their customers. This shift speaks to the increasingly deliberate and customized nature of self-care.
Workshop Question - How could your brand adopt smart capabilities into its retail space?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Activated E-Commerce
Brands exclusive to the e-commerce space open up pop-up activations
Trend - Brands within the e-commerce industry are testing retail locations temporarily by offering curated pop-up spaces for their products. The temporary move to in-person shopping reveals the value of multifaceted, omnichannel retail experiences that prioritize both convenience and customer service.
Workshop Question - Conceptualize a pop-up space that would better connect your brand to its customers.
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Earthen Boutique
Retail concepts incorporate earthy elements that inspire serenity
Trend - In opposition to the mindset of stress-inspired purchasing, forward-thinking brands are elevating the customer experience by creating retail oases defined by earthy design elements. This not only enables these brands to stand out based on aesthetics but also incentivizes consumers to opt for an in-person experience vs. the convenience of shopping online.
Workshop Question - How can you create an in-store experience that inspires your customers to feel tranquil?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Fitting
Fitting rooms in retail spaces offer virtual and augmented functions
Implications - Some brick-and-mortar retail spaces no longer require that customers test out clothes before they purchase, as mirrors, VR and AR tech are allowing for shoppers to see what the items would look like on them without having to actually try them on. Such tools allow for brands to offer enhance the purchase journey via novelty and personalization.
Workshop Question - Conceptualize an AR/VR tool that your brand could use in an app, in-store, or in its product/service.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Retail
Stores that fully integrate smart features are increasingly common
Implications - Brands have been incorporating smart elements into their retail spaces, or toying with the idea, for some time now, but some are taking it to the next level with stores that fully integrate smart functions, much like many homes now do. The full integration of smart features into brick-and-mortar spaces speaks to the rising value that consumers place on both omnichannel and highly personalized purchase journeys.
Workshop Question - Conceptualize a retail space for your products/services that would incorporate smart features.
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Youthful Omnichannel
Older Gen Z's conflicting needs are consolidated through retail tech
Implications - The older half of Generation Z -- dubbed 'Z-Tribe' through Trend Hunter's research -- has conflicting appreciations for both in-store shopping, and streamlined digital experiences. Omnichannel consolidates these needs. Some retail brands are taking this a step further by explicitly targeting this youth generation through store design, experience, and integration of their social media habits.
Workshop Question - What demographic represents your biggest opportunity, and how can you more explicitly target them?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Direct Social
Social media platforms offer interactive, direct-purchase features
Implications - Social media platforms kept afloat by ad revenue are now creating direct-purchase functions, whether interactive or still in traditional picture or video forms. These functions create additional sources of revenue for the brands and the social media platforms themselves, while offering consumers simplified, convenience-minded methods of purchase.
Workshop Question - How could your brand leverage direct-purchase options on popular social media platforms?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Tech Directory
Stores leverage technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape.
Workshop Question - How can your brand improve the consumer's path to purchase through technological advancements?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends