The Just B Lip Spectrum is the perfect lipstick for the holiday season. The double-sided lipstick was designed specifically for South-Asian skin tones with rich shades that celebrate melanin-rich skin. The offering is available in five stunning colorways including Not Just Champagne, Not Just Magenta, Not Just Peach, Not Just Pink, and Not Just Red. The colors pay homage to the lipstick's slogan-- that "it's 'not just' one color or texture, its a spectrum."
The Just B Lip Spectrum features a pigment fluid, described as a breathable layer of color with a power-like finish. In addition, the product boasts a pigment glaze -- a smooth and creamy layer. Combined, the cosmetic product allows you to create a "spectrum" of custom colors.
Image Credit: Just B
Key Themes Behind This Trend
- Custom Lipstick Shades
- Just B Lip Spectrum allows users to mix and match colors for personalized shades
- Inclusivity in Makeup
- The launch of double-sized lipsticks specifically for South-Asian skin tones shows an increasing trend towards diversity and inclusivity in the cosmetics industry
- Product Combination
- The pigment fluid and pigment glaze combination presents an opportunity for other cosmetic companies to create customizable products
Where This Applies
- Cosmetics
- The Just B Lip Spectrum is a new addition to the growing cosmetics industry that caters to diverse skin tones and customizable shades
- Fashion and Beauty
- Inclusivity and customization are hot topics in the fashion and beauty industry, driving the demand for products such as the Just B Lip Spectrum
- Retail and E-commerce
- The ability to cater to a wider range of skin tones and the increased demand for customizable products presents opportunities for retail and e-commerce companies in the fashion and beauty sector
