Category
Fashion
Ease Footwear
Trend cluster
Category
Customized
Makeup
Cosmetic brands make customized formulas and tools more accessible.
4.0
Trend score
What's Happening
What is the Customized Makeup trend?
Customized Makeup: Some brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences. These customizable formulas are easy to access and more affordable than personalized beauty typically allows.
Insight
The consumer insight behind the Customized Makeup trend
Custom products in any area of interest are intriguing for consumers--with personalized and one-of-a-kind products and services offering an air of exclusivity. Brands that are able to make this process more accessible will cater to consumers who don't have the means to indulge in expensive custom goods.
Trend themes
Themes within the Customized Makeup trend
Three behaviours holding the trend together01
Personalized Beauty
Consumer demand for personalized and customized beauty products, offering a unique and individualized experience.
02
Innovative Packaging
Brands are revamping their packaging and delivery systems to provide efficient customization and personalization services.
03
AI Technology
Advancements in AI-driven technologies are being used to create innovative, personalized makeup formulas and provide a seamless consumer experience.
Industry implications
What the Customized Makeup trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences.
For
Technology Industry
Technological advancements have made customization and personalization in beauty accessible and seamless for brands and customers alike.
For
Packaging Industry
Innovative packaging and delivery systems are being implemented by beauty brands to provide efficient customization and personalization services.
Workshop question
How could your brand add an element of customization into its product/service?
Trend signals
Trend signals for Customized Makeup
Trend score 4.0 out of 10, from popularity 54%, activity 53%, freshness 12%.
Popularity54%
Activity53%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Makeup trend
7 featured examples from Nov 12, 2020 to Jul 21, 2022CategoryBusiness
AI Makeup Machines
Lip Factory by Color Tailor Creates Customized Color Products On-Site
The Beauty and Cosmetics industry can explore AI and deep learning algorithms to provide personalized makeup solutions to customers.
CategoryFashion
Customizable Lip Palettes
Makeup By Mario's Master Mattes Pro Lip Palette Mixes Custom Colors
The makeup industry can leverage customizable lip palettes to offer personalized beauty options, attracting a wider range of consumers.
CategoryFashion
Customized Color Foundations
Puzzle Makeup Offers Customizable Foundations for the Perfect Fit
The cosmetics and personal care industry is being disrupted by the rise of customizable foundations, providing opportunities for brands to appeal to diverse customers and innovate…
CategoryFashion
Premium Double-Sized Lipsticks
The Just B Lip Spectrum Allows you to Create Custom Colors
The Just B Lip Spectrum is a new addition to the growing cosmetics industry that caters to diverse skin tones and customizable shades
CategoryFashion
Bespoke 3D-Printed Makeup Brushes
Albéa Unveiled its Make 3D Yours Service for Mascara Brushes
Cosmetic companies can use 3D printing technology to offer personalized makeup brushes and other customized products, enhancing their competitive advantage.
CategoryFashion
Color-Changing Lip Oils
Haus Laboratories' PhD Hybrid Lip Oil Stain Has a Self-Adjusting Formula
As a part of the beauty industry, incorporating innovative and transformative product offerings and emphasizing plant-based ingredients presents a strong differentiator and growth…
CategoryFashion
Custom Magnetic Palettes
Doucce Offers Consumers a Customizable Magnetic Makeup Palette
The Freematic system offers a disruptive innovation opportunity through customizable makeup palettes, magnetic packaging, and personalization in beauty products for companies in t…
