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Customized Makeup

Cosmetic brands make customized formulas and tools more accessible

Trend - Some brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences. These customizable formulas are easy to access and more affordable than personalized beauty typically allows.

Insight - Custom products in any area of interest are intriguing for consumers--with personalized and one-of-a-kind products and services offering an air of exclusivity. Brands that are able to make this process more accessible will cater to consumers who don't have the means to indulge in expensive custom goods.
Workshop Question - How could your brand add an element of customization into its product/service?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
52,431 Total Clicks
Date Range:
Nov 20 — Jul 22
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

AI Makeup Machines
AI Makeup Machines
Lip Factory by Color Tailor Creates Customized Color Products On-Site
Amorepacific has been named a CES 2021 Innovation Award Honoree for Lip Factory by Color Tailor, which uses an artificial intelligence application to recommend and create customized lip colors on... MORE
Customizable Lip Palettes
Customizable Lip Palettes
Makeup By Mario's Master Mattes Pro Lip Palette Mixes Custom Colors
Inspired by his own technique of creating custom lip shades on set, makeup artist Mario Dedivanovic developed the Master Mattes Pro Lip Palette. The product boasts a mix of nudes, primary colors,... MORE
Premium Double-Sized Lipsticks
Premium Double-Sized Lipsticks
The Just B Lip Spectrum Allows you to Create Custom Colors
The Just B Lip Spectrum is the perfect lipstick for the holiday season. The double-sided lipstick was designed specifically for South-Asian skin tones with rich shades that celebrate melanin-rich... MORE
Customized Color Foundations
Customized Color Foundations
Puzzle Makeup Offers Customizable Foundations for the Perfect Fit
Puzzle Makeup prioritizes inclusivity by giving power to consumers over which shade they purchase with this customizable foundation. Recognizing that “you’re more than just a shade number,... MORE
Bespoke 3D-Printed Makeup Brushes
Bespoke 3D-Printed Makeup Brushes
Albéa Unveiled its Make 3D Yours Service for Mascara Brushes
The’ Make 3D Yours’ service by cosmetic packaging specialist Albéa was recently unveiled. Albéa now offers customizable designs for mascara brushes. The company guarantees fast... MORE
play_circle_filled Color-Changing Lip Oils
Color-Changing Lip Oils
Haus Laboratories' PhD Hybrid Lip Oil Stain Has a Self-Adjusting Formula
The Haus Laboratories PhD Hybrid Lip Oil Stain is a new product with self-adjusting pigments, so that a custom color can be created for each individual based on their own pH. The lightweight, high-... MORE
Custom Magnetic Palettes
Custom Magnetic Palettes
Doucce Offers Consumers a Customizable Magnetic Makeup Palette
Doucce is a cosmetic and beauty brand passed in New York City whose products are inspired by Parisian fashion and design codes. The beauty brand offers consumers an innovative palette solution that... MORE

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