The top September 2015 social media trends include a variety of high profile collaborations between bloggers and brands. The unique marketing move is often a way for brands to create traction online by borrowing from established social media figures' audiences.
A first example of this is the recent partnership between YouTube star Grace Helbig and the Marriott Hotel chain. The YouTube sensation was hired by the brand to create an engaging series of videos for the Marriott's YouTube channel encouraging consumers to book directly through the hotel's website.
Additionally, top model Joan Smalls was tapped by iconic makeup brand Estee Lauder to create a range of lipsticks, including one inspired by the bold hue Smalls donned at the 2014 MET Gala. It is said that Estee Lauder executives noticed the legions of Smalls fans seeking the origin of the shade in the model's Instagram comment section.
The top September 2015 social media trends showcase ways in which brands can use established digital influencers to engage new audiences across platforms.
Top 60 Social Media Trends in September
60
Diverse Redhead Portraits
This Hair Photography Series Shows That Not All Redheads are White
59
Sultry Shoe Campaigns
Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
58
Disney Man Bun Feeds
The Instagram Account Man Buns of Disneyland is Exactly What It Sounds Like
57
Kaleidoscopic Selfie Studios
HTC's Straylight Installation Creates Psychedelic Selfie Photos
56
Easygoing Blogger Collections
The Cupcakes and Cashmere Line is Exclusive to Nordstrom
55
Boxed Up Press Kits
This Little Black Box Contains an Entire Media Press Package
54
Journeying Bag Campaigns
'The Travelling Bags' Helps Students in Need with Back to School Shopping
53
Problematic Parenting Photos
The 'Average Parent Problems' Instagram Celebrates Parenting Fails
52
Millennial-Targeted Typography Ads
This Miller Lite Campaign Targets Young Males Via Instagram
51
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
50
Pharmacy-Led Health Campaigns
This Social Media Campaign Aims to Tackle Diabetes in Saudi Arabia
49
Retro-Inspired Camera Remotes
These Remote Shutters for Phones Resemble Old Film Gadgets
48
Collaborative Blogger Dinners
Food Blogger Ashley Rose is Hosting a Pop-Up Dinner in Her Studio
47
Interactive Lip-Sync Battle Ads
Toronto Bloggers Kastor & Pollux Star in This Playful Campaign
46
Comedic Brand Channels
Grace Helbig Works with Marriott Hotels in a Fun Digital Campaign
45
HIV Awareness Campaigns
This Public Health Initiative Seeks to Educate Indonesian Youth About HIV
44
Female Fitness Street Art
Nike's Active Campaign Champions Inspiring Women on Social Media
43
Model-Booking Apps
This Modeling App Lets Companies Book Models Directly Without Agencies
42
Bubble-Wrapped Bars
iCracked Creates an Ultra Safe Environment for Phones at the Bar
41
Doctor-Published Photo Apps
This Instagram-Mimicking App Lets Doctors Share Medical Information
40
Cancer Care Platforms
This Social Media Platform Uses #CancerHack to Share Kindess and Advice
39
Photo Post-Perfecting Charts
This Infographic Explains How to Have a More Engaging Instagram Post
38
Liberating Female Publications
Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
37
Virtual Scent Trips
This Photographer Uses Instagram to Create Olfactory Photo Tourism
36
Interactive Emoji Maps
This Emoji Map Illustrates Which State Uses Which Emoji Most
35
Action Sport Apps
Shrick is a Social Networking App for Extreme Sports Enthusiasts
34
Meaningful Adventure Campaigns
CLIF's #MeetTheMoment Engaged Outdoor Enthusiasts on Social Media
33
Business-Based Travel Apps
The 'Jambo' App Helps Business Travelers Connect While Out of Town
32
Dental Hygiene Selfie Campaigns
This Campaign Encourages Users to Promote Good Dental Health
31
Social Brand Messengers
These Facebook Customer Service Tools Facilitate More Interaction
30
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
29
Mystery Bar Tours
Old Speckled Hen's 'Hunt for a Hen' Sent People Out on a Bar Scavenger Hunt
28
Custom Comic Campaigns
Old Spice's Instagram Adventure Has Fans Build Their Own Epic Story
27
Farmer Mental Health Campaigns
This Project Uses Selfies to Fight the Stigma of Mental Illness
26
Ambient Messaging Apps
This Program Allows Users to Send Vibes to Friends and Family Via WiFi
25
Rewards-Based Social Networks
The 'Thumb War' App Treats the Most Popular Users to Discounts
24
GIF-Making Apps
This App Allows Users to Create Personalized GIFs
23
Social Media Donation Platforms
The #Donate Campaign by GoodWorld Sends Donations Via Social Media
22
Emoji Drink-Ordering Apps
This Pop-Up Bar Offers Guests the Option to Order Via Emoji
21
Commonly Captured Coffee Charts
Express Vending's Infographic Covers Popular Coffee on Instagram
20
Sensory Vending Machines
Holiday Autos' Vending Machine Dispenses the Smells of Summer
19
Latina Lifestyle Platforms
Vivala is a Mobile-First Community and Publication for Latina Women
18
Friend-Describing Social Tags
The New Facebook Profile Tags Will Let Users Label Their Friends
17
Coworker-Connecting Apps
The LinkedIn Lookup Business Platform Lets You Search Skills and People
16
Social Storytelling Accounts
Land Rover's Instagram Story Uniquely Recounts an Adventure
15
Social Media Payment Systems
This New Service Helps Banks Take Payments Via Social Media Platforms
14
Expressive Music Messaging Apps
The MSTY App Lets Users Send Music with Texts
13
High-Rise Networking Platforms
'Tenant King' Helps Neighbors Create Community-Based Networks
12
Social Media PR Stunts
The Tinder Twitter Rant Was a Message-Owning PR Stunt
11
Virtual Reality Cockpits
This Invention Offers Consumers the Thrill of Flying from Your Desk
10
Anonymous Photo Feedback Services
This Service Helps Users Choose Curate Their Online Photos
9
Social Media Shopping Services
'Like2Buy' Allows Target's Instagram Followers to Purchase Products
8
First-Person Chatroom Games
Realm Pictures Turns Chatroulette into a First-Person Adventure
7
Sporty Cancer Campaigns
This Initiative Combines Rugby with Prostate Cancer Awareness
6
Solar Internet Drones
The Facebook Drone 'Aquila' Will Bring the Web to Remote Parts of the World
5
Faux Travel Trays
KFC's Fun Tray Liner Acts as the Backdrop for Creating 'Fakation' Photos
4
Celebrity Live Streaming Apps
Facebook's Mentions App Can Now Stream Celebrities Live to Fans
3
Diabetes Tweeting Campaigns
The 'Kick Diabetes' Campaign Featured Tweet-Matching Donations
2
Automated Birthday Greetings
The Facebook Birthday 'Speed Text' Sends Wishes with One Button
1
Comparative Celeb Accounts
This Harry Styles Twitter Compares Him to Classic Works of Fiction
Related Ideas
Emoji-Integrated Photography
This Who Artist Places Emojis in Real Life Scenes Uses Only an iPhone
Quirky Street Style Portraits
'The Pastels' Series by Giel Domen Highlights Eccentric Fashions
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
Experimental Fashion Pop-Ups
This Imaginative Pop-Up Shop Offers a Number of Convenient Services
Empowering Sneaker Collaborations
This New Sneaker Line Celebrates Women Who Redefine Gender Roles
Urban Rebel Runways
BARBARA I GONGINI's Latest Collection Boasts Deconstructed Menswear
Pop-Up Homeless Shelters
These Activists Created a Cozy Bedroom Set for the Homeless
Mini Cocktail Bars
This Super Slim Bar Consumes 183 Square Feet & Contains 15 Seats
Sporty Team Sneakers
The Nike Lebron Zoom Solider 9 Take Inspiration From the Hornets
Tropical Menswear Editorials
Complex Magazine's 'Hot Tropic' Series Highlights Beach-Ready Apparel
Exuberant Flower Editorials
Julia Majdanska Stars in Marta Macha's 'Pure Flower' Beauty Story
In-Store Boutiques
John Lewis' In-Store Shop Highlights Noteworthy Products with Pop-Up Displays
Empowering Poster Projects
This Artist Designs a Poster a Day to Remain Positive & Stay Creative
Monumental City Photography
Jason Peterson Captures Urban Scenery on His Instagram Account
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
Celebrity-Designed Temporary Tattoos
These Beyonce x Flash Tattoos are as Dazzling as the Singer
Luxe Activewear Collections
Tory Burch's Feminine Sportswear Line Blends Style with Comfort
Vivid Basketball Great Kicks
The Nike Lebron 12 Low Total Orange are the Latest Two-Tone Colorway
Team Spirit-Themed Shoes
The Nike Week Zero Collection is Customized by Varsity Football Teams
Female-Empowering Doll Art
This Artist Recreated Male-Focused Paintings Using Barbie Dolls
Rebellious Model Closeups
Robin Kater and Senna Team Up for a Raw And Candid Portfolio Update
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
Candid Redhead Photography
Maja Topčagić Captures Raw Images of Red-Haired Subjects
Modern Bride Editorials
The 'Come Dress With Me!' Feature Highlights Bold Bridal Attire
Colorfully Queer Photoshoots
The 'Radical Queer' Series Captures the Beauty of Being Different
Doodled Kids Cookie Packaging
This Range of Snack Cookies for Children Boasts Crafty Pouch Designs
Problem-Solving Kits
The 'Possibilities Kit' Contains Handy Tools to Fix Unexpected Situations
Hexagonal Desktop Organizers
This DIY Desk Organizer is the Ideal Craft for Back to School
Tweet-Rewarding Vending Machines
This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
Timeline Sneaker Exhibits
This Nike Footwear Exhibit Shows the Evolution of the Air Max 95
Journeying Bag Campaigns
'The Travelling Bags' Helps Students in Need with Back to School Shopping
Designer Yogurt Pots
Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
Analog Modular Tools
The Programmable Modules in the Palette Gear are Physical and Digital Tools
Cocktail-Aging Kits
Master of Malt's 'Mature Your Own Cocktail Kit' Creates Aged Custom Cocktails
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
Celebrity Fashion Book Covers
Lady Gaga Displays Edgy Style while Fronting the CR Fashion Book
Transparent Emoji Bracelets
Nadia Gabriella's Expression Love Cuff Features a Lovestruck Emoticon
Malaria-Combating Gins
This Cinchona-Flavored Gin Will Donate Its Proceeds to 'Malaria No More UK'
Nationwide Scavenger Hunts
Virgin Trains Recently Launched a Where's Wally Hunt Across the UK
Suit-Inspired Shoes
The KD8 Suit Shoe Celebrates Kevin Durant's MVP Suit
Student Suitcase Desks
This Handy Bag From Staples Doubles as a Portable Surface to Write On
All-In-One Lunch Bags
This Clever School Lunch Bag Has a Compartment for Utensils
Crowdsourced Navigation Systems
This Interactive Map Helps Pedestrians Navigate City Streets
Accordion Storage Backpacks
This Bag Design Improves Student Storage with an Expanding Section
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
Gamer Lunch Boxes
This Bento Lunch Box is the Perfect Geeky Accessory for Back to School
Pharmacy-Led Health Campaigns
This Social Media Campaign Aims to Tackle Diabetes in Saudi Arabia
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
Social Pop-Up Shops
The Katy Perry Mad Potion Pop-Up Shop Was Set Up Solely on Twitter
Bizarre Retro Chip Flavors
This British Chip Campaign Resurrects Five Lost Flavors
Celestial Soccer Jerseys
The Manchester City Away Kit
Key-Locating Apps
Tile Helps Reduce Panic By Locating Your Phone and Other Missing Objects
Gesture-Controlled Padlocks
Master Lock's Rollerball Lock Opens with Directional Movements
Intimacy-Tracking Apps
Glow's Ruby App Helps Women Get Insights on Intimate Health Issues
Diagonal Locker Dividers
Staples' Student-Designed Locker Organizer Creates Floating Shelves
Iconic LEGO Sneakers
Aritist Tom Yoo Reveals His LEGO Iteration of the Classic Air Jordans
Upcycled Fast Fashion Lines
This H&M Fashion Collection is Made Out of Recycled Apparel
Champagne Bar Pop-Ups
Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
Gender Defying Portraits
This Photo Series Showcases Gender-Non-Conforming Beauty
Charitable Credit Initiatives
Insurance Brokerage Givesurance Helps Clients Donate Funds
Fitting Room Shops
Modcloth's Pop-Up 'Fit Shop' Gives People Access to Online-Only Clothing
RFID Music Festival Bracelets
The Osheaga Play Bracelet is Full of Personalizations and Prizes
Interactive Lip-Sync Battle Ads
Toronto Bloggers Kastor & Pollux Star in This Playful Campaign
Fruit Currency Bars
The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment
Daily Kindness Newscasts
This Series of Heartwarming Airbnb Ads Highlights Human Kindness
Meta Pencil Cases
This Practical Pencil Case Doubles as a Highlighter, Eraser and Pencil Sharpener
Comedic Brand Channels
Grace Helbig Works with Marriott Hotels in a Fun Digital Campaign
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
Colorful Emoji Caps
The Rainbow Poo Hat Makes the Naughty Mobile Icon Quite Fashionable
HIV Awareness Campaigns
This Public Health Initiative Seeks to Educate Indonesian Youth About HIV
Hotelier Chain Apps
The Marriott Mobile App Makes It Easier to Access Hotel Services
Typographic Furniture Ads
This Fun IKEA Ad Promotes the Company's Storage Solutions
Virtual Flower Shops
This Online Retailer is Changing the Way Consumers Buy Flowers
Bubble-Wrapped Bars
iCracked Creates an Ultra Safe Environment for Phones at the Bar
Cork Print Skate Sneakers
The Classic Vans Low Top Gets a Cork Print Makeover
Female HIV Prevention Devices
The Dapivirine Ring's Anticipated Results Could Hold the Solution
Smart Water Detectors
The 'Knut' Smart Water Monitor Helps Protect Your Home
Liberating Female Publications
Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
Emoji-Based Gifting Platforms
The 'Inmoji' System Turns Brand Logos into Unique Emojis
Hyper-Protective Parenting Shows
'World's Worst Mom' Features Extreme Helicopter Parenting
Audible News Apps
'NewsCast' is a Handy News-Reading App That Dictates Breaking Stories
Convenient Hotel Apps
The Accor Hotels App Allows For Easy Access to Hotel Information
Action Sport Apps
Shrick is a Social Networking App for Extreme Sports Enthusiasts
Juicebox Clutch Designs
Pixie Market's Statement Clutch References Drink Packaging
Interactive Music Tables
KFC's Interactive Sound Bite Table Creates a Personal Listening Hub
Seasonal Pop-Up Bars
Venturo's Weekend Summer Bar Serves Refreshing Custom Cocktails
Multi-Lingual Diabetes Awareness Campaigns
This Project Promotes Nutrition in the Latino Community
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
Social Sneaker Apps
The 'Sneakers' App is a Social Network Dedicated to Sneakerheads
Intuitive Bike Helmets
The 'LIVALL' Smart Helmet Keeps You Connected While on the Go
Mystery Bar Tours
Old Speckled Hen's 'Hunt for a Hen' Sent People Out on a Bar Scavenger Hunt
Recycled Clothing Initiatives
The 'RefRecycle' Initiative Sends You a Box to Donate Clothes
Custom Comic Campaigns
Old Spice's Instagram Adventure Has Fans Build Their Own Epic Story
Farmer Mental Health Campaigns
This Project Uses Selfies to Fight the Stigma of Mental Illness
Depature-Alerting Apps
The Leaving Work App Automatically Sends a Message to Say You're Leaving
Hidden Social Features Charts
This Infographic Lists Social Media Features You Should Know
Social Car Test-Drives
MINI's 'INSTADRIVE' Recreates the Driving Experience on Social Media
On-Demand Medical Apps
The Circle Medical App Provides Patients with At-Home Medical Care
Context-Specific Photo Apps
This App Recalls Memorable Photos from Different Events
Metal-Bodied Phone Chargers
Qualcomm's WiPower Technology Wirelessly Charges Metal Phones
Latina Lifestyle Platforms
Vivala is a Mobile-First Community and Publication for Latina Women
Home HIV Tests
BioSure is a User-Friendly Test That's Easy to Use, Safe and Discrete
Unexpected Farmyard Friendship Ads
The Ad is the Latest in Airbnb's Series of Heartwarming News
Creative Canine Emojis
These Dog Emojis Use Pet-Friendly Icons to Convey Personable Conversations
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
Expressive Music Messaging Apps
The MSTY App Lets Users Send Music with Texts
Chicken Container Printers
The KFC Memories Buckets Prints Out Polaroid Pictures of Your Friends
Comedic Motherhood Podcasts
The 'One Bad Mother' Podcast Puts a Hilarious Spin on Parenting
Literature-Inspired Bus Fares
The 'Travel by Book' Campaign Lets Reading Commuters Travel for Free
Competitor-Tracking Apps
This Unmetric App Allows Brands to Set Up Social Media Tracking
3D Emoji Ads
Mcdonald's France Imagines a World Where Emojis Define Us All
Uplifting School Commercials
Old Navy's School Commercial Shares a Message from Boys & Girls Clubs
Sobriety-Aiding Apps
This Sober App Acts as a Virtual Alcoholics Anonymous Group
Social Media Shopping Services
'Like2Buy' Allows Target's Instagram Followers to Purchase Products
Culinary Blogger Campaigns
This Birds Eye Blogger Campaign Has Katie Bryson Remix Ordinary Dishes
Sporty Cancer Campaigns
This Initiative Combines Rugby with Prostate Cancer Awareness
Solar Internet Drones
The Facebook Drone 'Aquila' Will Bring the Web to Remote Parts of the World
Social Sports Apps
The GameOn App Provides a Place to Chat and Get Real-Time Sports Updates
Disability Parenting Magazines
The BLOOM Magazine and Blog Supports Parents of Disabled Children
Celebrity Live Streaming Apps
Facebook's Mentions App Can Now Stream Celebrities Live to Fans
Social Diabetes Support Groups
Twitter's #Diabetes Initiative Lets Sufferers Share Stories Online
Interactive Parenting Radio Shows
Abracadabra Parenting Radio is All About Happy Parenting
Virtual Exposure Therapy
The River Company Psious Treatment Uses Tech to Tackle Disorders
Celebrity-Endorsed Asthma Campaigns
This New Health Initiative Aims to Empower People with Asthma
Automated Birthday Greetings
The Facebook Birthday 'Speed Text' Sends Wishes with One Button
Ironic Miniature Billboards
These Tiny Billboards Created by BBH Interns Promote Big Messages