Corporate social responsibility is more important than ever for businesses, considering the increasing numbers of consumers who highly value transparency -- which is something this insurance brokerage wants to help with. Startup Givesurance enables company clients to donate to charities for free. They do this my taking 5% of a client's insurance payments and turn them into charitable donation credits.
Given insurance is usually a large and not often totally used expense, this insurance brokerage makes sure the leftover funds go to a good cause. This means companies don't have to increase their payments and can give back with their existing plan. Typically insurance firms will use this commission on advertising, but Givesurance is using part of it for philanthropic purposes.
The client donation credits can also be directed towards the client's organization of choice.