Accordion Storage Backpacks

This Bag Design Improves Student Storage with an Expanding Section

Packing for a full day of school can leave students overloaded with books, lunch containers, gym clothes and more, but for this year's back to school season, Staples developed a clever solution to improve student storage on the go.

With the help of a group of real middle school students, Staples developed the 'Designed by Students' collection, which includes a number of ingenious products to make the lives of students a little bit easier. The Accordion Backpack is loaded with a series of internal pockets for organization, as well as an expandable compartment and straps to keep everything neatly contained.

Available in three colorways, this smart student-made backpack design is bound to make the journey from the classroom to extra-curricular activities and home feel a lot more comfortable throughout the week.

Student-created Products
Businesses can tap into the creativity of their target market to develop innovative products that meet their unique needs.
Expandable Storage Solutions
There is a growing demand for products that offer flexible storage solutions to accommodate busy lifestyles.
Internal Organization Features
Consumers value products that include smart design features that make it easy to stay organized and on top of their busy schedules.

Who This Affects Most

Backpack and Bag Industry
Companies can explore new backpack designs that offer improved storage and organization features for students and busy professionals alike.
School Supply Industry
Businesses can innovate in the school supply industry by creating products designed by and for students.
Consumer Goods Industry
Companies can make an impact in the consumer goods industry by investing in product development that prioritizes internal organization and flexible storage options.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 59%
Activity 51%
Freshness 8%