Meta Pencil Cases

This Practical Pencil Case Doubles as a Highlighter, Eraser and Pencil Sharpener

Most practical pencil case designs only consists of a cloth pouch with a zipper for secure storage, but the Big Pencil Case from Staples includes that and so much more.

The inventive pencil case was developed by students for students, as part of the brand's Designed by Students collection. As well as just being a whimsical pencil-shaped writing utensil case, the school supply provides students with a functional highlighter, eraser and pencil sharpener in one.

Although the design is already multipurpose enough, the highlighter tip of the pencil case can also be removed and replaced with other writing attachments that are sold separately. In addition to being purely fun, this practical pencil case cuts down on some of the supplies that would otherwise be added to a back to school shopping list.

Multipurpose Pencil Cases
Opportunity for designing pencil cases that offer more than just storage, such as built-in highlighters, erasers, and pencil sharpeners.
Student-led Innovation
Opportunity to involve students in the development of school supplies, ensuring they meet their specific needs and preferences.
Modular Writing Tools
Opportunity to create pencil cases with interchangeable writing attachments, allowing students to customize their writing experience.

Industries Being Reshaped

Education Supplies
Creating innovative school supplies that enhance students' learning experience and make studying more convenient.
Stationery Manufacturing
Opportunity to develop and produce innovative pencil case designs that differentiate from traditional offerings.
Retail/e-commerce
Opportunity to market and sell multipurpose pencil cases online or in brick-and-mortar stores for students and consumers alike.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 44%
Activity 23%
Freshness 8%