Romanian city Cluj-Napoca created the Travel by Book campaign that allowed commuters who were reading to take public transit free of charge. This social good initiative encouraged both the act of reading as well as the act of taking public transit.
Victor Miron is the creator of this initiative, which was inspired by his passion for literacy. The idea began to evolve in 2014, but was officially launched this summer. The date for this event was scheduled around a local book fair, which created a fully cohesive campaign platform.
Travel by Book presented an educational theme that allowed commuters to enjoy their literature in exchange for a free bus ride. This win-win campaign was based around the ideas of eco-friendly transportation and literacy, but it also allowed commuters to save a bit of money as well.