Romanian city Cluj-Napoca created the Travel by Book campaign that allowed commuters who were reading to take public transit free of charge. This social good initiative encouraged both the act of reading as well as the act of taking public transit.
Victor Miron is the creator of this initiative, which was inspired by his passion for literacy. The idea began to evolve in 2014, but was officially launched this summer. The date for this event was scheduled around a local book fair, which created a fully cohesive campaign platform.
Travel by Book presented an educational theme that allowed commuters to enjoy their literature in exchange for a free bus ride. This win-win campaign was based around the ideas of eco-friendly transportation and literacy, but it also allowed commuters to save a bit of money as well.
What Makes This Trend Stand Out
- Literature-inspired Bus Fares
- Creating campaigns that combine social good initiatives with literature and public transit can encourage reading and promote sustainable transportation.
- Promoting Eco-friendly Transportation
- Highlighting eco-friendly transportation options like free bus rides for reading commuters can inspire other cities to implement similar initiatives.
- Encouraging Literacy Through Incentives
- Offering incentives like free bus rides for readers can motivate more people to engage in reading and enhance literacy rates.
Sectors Adopting This
- Public Transportation
- The public transportation industry can explore innovative ways to encourage ridership and promote sustainable transportation through partnerships and incentives.
- Publishing and Literature
- The publishing and literature industry can collaborate with transportation authorities to create campaigns that promote reading and increase book consumption.
- Education and Literacy
- The education and literacy sector can leverage partnerships with transportation providers to develop programs that incentivize reading and foster a love for literature.
