These mystical marketing innovations range from astrological wine labels to pastry shop brand identities that reference secret societies and Illuminati imagery. Whether feeding into conspiracy theories or millennials' obsession with astrology, major and independent brands are appealing to audiences with marketing that embodies a mysterious and intriguing air.
In addition to standouts like horoscope handbag collections, other favorites include liquor bottles and labels that pay homage to Mexican Day of the Dead celebrations. In addition to boasting recognizable sugar skull imagery, these examples also embody the country's spirit and age-old traditions.
Furthermore, alchemy-themed coffee shops and pharmacies are using an old world charm to captivate modern audiences. While Rumeli70 Pharmacy's branding references ornate Turkish art and traditions, Almanegra cafe's promotional materials are an homage to ritualistic elements.
While the fashion industry's obsession with the occult has been prevalent for the past few years, food, beverage and health industries are now following suit and are intriguing consumers with their own mystical marketing strategies.
35 Mystical Marketing Innovations
35
Mystical Handcrafted Jewelry
Spark and Thistle Creates Whimsical Accessories for Boho Individuals
34
Mystical Gin Liqueurs
Unicorn Tears From Firebox.com is a Magical Specialty Alcohol Product
33
Skull-Adorned Bean Branding
New Packaging for Onyx Coffee Lab Will Bring You Back to Life
32
Alchemist Coffee Shop Branding
Estudio Yeyé's Almanegra Brand Identity Features Vintage Accents
31
Eclipse-Celebrating Sneakers
This Jordan Eclipse Supermoon Pack Commemorates the Lunar Event
30
Holistic Pet Branding
This Branding Identity and Packaging is Simple Yet Visually Expressive
29
Self-Boasting Coffee Cups
This Coffee Brand Bluntly Voices Its Great-Tasting Coffee on Its Labels
28
Zodiac Basketball Jerseys
The Golden State Warriors Now Sport Chinese New Year Uniforms
27
Amazonian Owl Tea Packaging
This Unique Guayusa Tea Features an Eye-Catching Owl Illustration
26
Minimalist Symbolism Branding
The Secret Keepers Feature Mysticism Symbols in its Packaging
25
Mystical Pastry Shop Branding
The Secret Donut Society's Brand Identity Boasts Illuminati Imagery
24
Medicine Man Cans
Shaman Tea Packaging Represents the Ritual Masks of Native American Tribes
23
Celestial Soccer Jerseys
The Manchester City Away Kit
22
Occult-Inspired Juice Branding
This Juice Apothecary Boasts a Chic Understated Visual Brand
21
Tribal Wine Packaging
New World Wine's 'Mask Spirit' Collection Celebrates Global Wine
20
Legend-Inspired Bottles
Legend Distilling's Alcohol Bottles Take Inspiration from Mythical Tales
19
Luxurious Tarot Cards
The Hermes Parade Series is Designed for the Stylish Spiritualist
18
Holistic Apothecary Branding
Tonic Room's Web Design Reflects Its Commitment to Organic Methods
17
Ritualistic Gin Branding
The Packaging for Gillemore Gin is Inspired by Black Magic
16
Edible Skin-Enhancing Dust
The Moon Juice Body Dust is Healthy for the Body Inside and Out
15
Astrological Wines
Loxarel's Cora is a Biodynamic Wine That's Influenced by Lunar & Planet Cycles
14
Astrological Dating Apps
Align Analyzes Zodiac Compatibility to Make Love Matches
13
Dark Ritualistic Branding
This Alchemy Coffee Co Branding is Ultramodern and Gothic
12
Spiritual Subscription Services
Gabby Bernstein's 'Get More Gabby' Has Tools for Self-Improvement
11
Mystical Bottle Branding
Two Prophets Tequila Embraces Day of the Dead Packaging
10
Sun Sign-Inspired Apparel
Astrology IRL's Zodiac Clothing Channels Each Sign Perfectly
9
Literary Perfume Branding
Etsy's Ravenscourt Apothecary Shop Features Book Character Scents
8
Wizard-Themed Lipsticks
These Magical Harry Potter Lipsticks are Named After the Movie's Cast
7
Haute Horoscope Accessories
The Valentino Zodiakos Collection is Inspired by the 12 Star Signs
6
Eclectic Pharmacy Branding
Rumeli70 Pharmacy's Logo and Packaging References Turkish Art
5
Gilded Stout Beer Labels
This Sorcery Inspired Dark Beer Features Flecks of Elegant Gold Accents
4
Delicate Horoscope Soaps
The Fresh Zodiac Soap Collection Features a Scent for Each Element
3
Perceptive Alcohol Branding
This Viejo Indecente Packaging Embodies a Mysterious Aesthetic
2
Demonic Anniversary Ales
This Rogue Ales Hellboy Brew is a Collaboration with Dark Horse Comics
1
Planetarium Timepieces
The Solar System Watches by Van Cleef & Arpels is Keeps Track of Planets
Related Ideas
Artisanal Japanese Cafes
Tokyo's Sarutahiko Coffee Boasts Local Products and Home-Grown Goodies
Mystical Handcrafted Jewelry
Spark and Thistle Creates Whimsical Accessories for Boho Individuals
Chic French Bakery Branding
Boulangerie 41 is a French Patisserie Located in Mexico
Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
Folk Art Tequila Branding
Siempre Tequila is a New Craft Spirits Brand with Dynamic Packaging
Pressure-Sensitive Beer Labels
Oculto Beer's Labels Feature Color-Changing Thermostatic Ink
Elegant Patisserie Branding
Odette's Pastry Shop Packaging Exudes Minimalism and Sophistication
Elegant Candle Branding
Cocolux is an Australian Lifestyle Brand Making Premium Organic Candles
Art-Inspired Yoga Mats
Spiritual Revolution's Mats Support Budding Artists and Photographers
Mosaic Jewelry Collections
The Lulu Frost 'Tesserae' Range Features Exotic and Artistic Pieces
Lightweight Summer Shoes
The Jordan Eclipse is Inspired By Classic Jordan Shoes
Comparative Fitness Methodology Charts
This Infographic Breaks Down if Yoga or Pilates is Better
Majestic Lunar Watercolors
This Moon Painting Explores the Beauty of Our Planet's Satellite
Hand-Written Wrappers
Hornea Bakery Packaging Would Come Personalized with Ingredients and Recipes
Luminous Lunar Lanterns
This Moon-Shaped Lamp is Designed to Brighten Any Space
Hand-Rendered Food Branding
This Natural Food Company's Brand Identity Boasts Illustrated Elements
Color-Shifting Jewelry
This Line of Smart Jewelry Can Be Customized Through a Mobile App
Secret Agent-Honoring Vodkas
The 007 Belvedere Vodka is Made to Resemble James Bond’s Gun Barrel
Sketched Ceramic Branding
Illustrated Tequila Bottles Feature Doodles of the Mayan Gods
Decorative Lunar Lamps
These Luna Lantern Designs Replicate the Iridescent Glow of the Moon
Storytelling Beer Labels
The Art on These Beer Bottles Reveal Stories Told by 20 Artists
Ferocious Gin Bottles
The Blind Tiger Gin Labels Honor Traditions of the Prohibition Period
Sugar-Free Donut Packs
Noshu's Handmade Desserts Feature No Added Sugars
Luxury Zodiac Phones
Goldgenie Celebrates the Chinese New Year with a Goat-Themed Gold Phone
Clinical Cosmetics Branding
Boine Clinic's Brand Identity is Translated with Minimalist Imagery
Quirky Nostalgic Bakeries
Bake Shoppe is a New Toronto Bakery with a Playful Attitude
Artistic Tea Packaging
William Whistle's Branding Boasts Illustrated Design Elements
Mythical Cereal Bowls
This Cute Bowl from UncommonGoods is Shaped to Look Like a Rotund Unicorn
Animalistic Astrology Artwork
Katy Smail's Zodiac Act Consists of Cute Illustrations of Star Signs
Finnish Cafe Branding
Ekberg is the Oldest and Most Well-Known Bakery in Finland
Geometrical Raw Soap Branding
Like Their Soaps, Rawganique's Packaging is Handmade
Sleep-Monitoring Jewelry
The Oura Ring Monitors Your Sleep and Activity
Delicate Milk Tea Branding
This Pretty Milk Tea Packaging Design is Feminine and Organic
Earthy Organic Juice Bars
Roots & Bulbs is a Stylish London Juice Bar with a Personality
Anthropomorphic Beer Logos
These Beer Bottle Labels Feature Quirky Humanized Animals
Zodiac Basketball Jerseys
The Golden State Warriors Now Sport Chinese New Year Uniforms
Kidcore Burger Branding
This Peruvian Burger Chain Branding References 1990s-Era Design
Doodled Deli Branding
Mostowski Delikatesy's Brand Identity Boasts Playful Grocery Illustrations
Rustic Sandwich Shop Branding
327 CREATIVE STUDIO's Brand Identity Project Embodies Quality
Lunar Occult Lookbooks
Killstar's Daring Fashion Collection is Titled It's Written in the Stars
Perfumed High Tea Experiences
Floris London's Happy Hour Experience Lets Visitors Sample Scents
Interactive Cocktail Websites
This Site Shares How-To Videos to Make Hendrick’s Gin Drinks
Uplifting Statement Cards
Tiny Devotion's Affirmation Cards Encourage Positivity with Fun Mantras
Whimsical Strawberry Cakes
The Sugar and Cloth Unicorn Strawberry Cake Recipe Looks Magical
Earthy Restaurant Branding
Botanica's Brand Identity Boasts Eco-Friendly Design Elements
Feminine Vitamin Cases
Liquivee Vitamins for Women Come in Colorful Pearlescent Tubes
Sci-Fi Cosmetic Collections
Disney's Star Wars and CoverGirl Created an Epic Makeup Collection
Spiritual Subscription Boxes
'Awakening in a Box' Supplies Resources for Spiritual Healing
Painterly Drink Packaging
Energy Drink Water Bottles Exude an Air of Value Surrounding the Product
Insect-Infused Alcohol
This New Type of English Gin is Made with 62 Ants Per Bottle
Whimsical Accessory Collections
Frey Wille's Latest Collection References Artful Imagery
Sacred Personality Jewelry
Tiny Devotions' Meditation Jewelry Aligns with Myers-Briggs Types
Pastel-Hued Pastry Rebrands
This Colorful Brand of Macarons Has a Whole New Look
Scientific Beauty Supplements
Fountain is a Range of Drinks That Inspire Health and Beauty
Victorian-Styled English Gins
'Gin Lane 1751' is Handcrafted with Hints of Juniper and Licorice
Porcelain Perfume Packaging
This Guerlain Muguet Fragrance Boasts a Limited Edition Bottle
Regal Booze Branding
This Grain-Based Swedish Gin Boasts Dynamic Visual Branding
Musical Tea Packaging
These Boxes Have a Music Code for Users to Listen to While Brewing Tea
Chinese Zodiac Coins
The Royal Mint Celebrates the Year of the Sheep with a Special Edition Coin
Immersive Fragrance Marketing
Dior's Pink Garden in Doha Airport Celebrates a New Perfume Launch
Neon Beer Packaging
The Vibrant Labels for Bee Beer Feature Bold Purple & Bright Turquoise
Gourmet Donut Shops
Blue Star Donuts Offers a Myriad of Artisanal and Guilt-Free Recipes
Youthful Dessert Shop Branding
Subisú is a Chic New Mexican Ice Cream and Popsicles Brand
Luxurious Zodiac Timepieces
Vacheron Constantin Creates Luxurious Watches for the Chinese New Year
Upcycled Cigarette Art
Victor Koroma Redesigned Discarded Cigarette Packs into Elegant Art
Color-Coded Soccer Jerseys
These Pantone Football Club Uniforms Celebrate Iconic Shades
Extravagant Youth Perfumes
Petite Guerlain is a Lavish Fragrance for Children
Tuscan Delicatessen Branding
This Dynamic Packaging Scheme is for a Specialty Food Shop in Tuscany
Blossoming Fragrance Branding
Valentino's Valentina Pink Perfume Boasts a Floral Bottle Accent
Faith-Based Dating Apps
Collide is a Tinder-Style Christian Dating App
All-Natural Unisex Fragrances
AGONIST Parfums Are Inspired by All Facets of Swedish Culture
Eco-Friendly Double Labels
These Modest and Customizable Tea Tins Encourage Reuse by the Consumer
Exclusive Pearl Collections
The Saskia Diez Jewelery Focuses on a Series of Consistent Looks
Sci-Fi Jewelry Sets
Girls Can Wear the Star Wars Jewelry When They Go To See Episode VII
Ancient Tea Packaging Designs
The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
Warm Canned Coffee
HOTSHOT is a System of Portable Heated Java in Aluminum Cans
Exhilarating Soccer Apparel
The New Holland Away Kit Celebrates the Dutch Soccer School
Celebrity Malt Liquors
Rapper 'E-40' Created His Own 40-Ounce Namesake Malt Liquor Beer
Proximity-Based Dating Apps
'Happn' is a Dating App That Aims to Make Missed Connections History
Chinese New Year Footwear
The Converse Year of the Goat Collection Celebrates the Special Occasion
Frozen Zodiac Treats
This Baskin Robbins Ice Cream Flavor Celebrates the Year of the Sheep
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
Feminine Ribbon Necklaces
ANDRESGALLARDO's Bow Jewelry Piece is Made With Porcelain
Prescription Alcohol Packaging
These Wine Labels Have Been Modelled on the Look of Pill Bottles
Bizarre Dating Games
Mousou Mansion Lets You Go on Dates with Food, Animals & TV Characters
Canine Yoga Classes
Tulsa's 'Be Love Studio' Teaches Special Yoga for Dogs Classes
Style-Fusing Sneakers
The 'Air Jordan 1.5' Blends Elements of the Air Jordan 1 and 2
Clinical Iced Coffees
Flavored Iced Coffee Products Offer Doses of Delicious Distraction
Artistic Beer Exhibits
The Beer at Spiritmuseum Exhibition is for Connoisseurs
Sheep-Shaped Baked Goods
Japanese Bakery DONQ is Cutely Celebrating the Year of the Sheep
Graphic Zodiac Illustrations
Daniel Ramirez Perez Creates Visually Bold Horoscope Art Posters
Cold-Pressed Product Expansions
The Starbucks Evolution Fresh Smoothies Includes a Kale Drink
Rum Bottle Portraits
Loyalty Gift Packaging Features Clients' Faces Illustrated onto Vessels
Blues-Inspired Beer Labels
These Brew Labels Reflect the Connection Between Blues Music and Booze
Youthful Crisps Packaging
London Crisp Co Boasts Hip, Brightly Colored Chip Branding
Cocktails-Only Dating Apps
The Rendeevoo App Wants to Be the Uber of Real Life Dates
Convenient Tea Jars
Mentha Tea Packaging Has a Simple, Homespun Look About It
Green Suede Sneakers
These Air Jordan 1 Green Crocs Were Debuted By Michael Jordan's Daughter
Genderless Fragrance Collections
The Les Infusions de Prada Range Boast Unisex Scents
Premium Yarn Branding
This Example of Wool Packaging Focuses on the Quality of the Product
Beet Beverage Branding
Love Beets Introduces a Redesign of their Beet Juice Containers
Wrinkle-Reducing Drinks
The ABH Drink Allows You to Sip Your Way to Better Skin
Music-Infused Gin
This Rogue Society Bottle Combines Music and Gin by Including an EP Download
Gin Diver Bottles
This Alcohol Bottle Features Illustrations That Play with the Liquid Inside
Oceanic Fragrance Packaging
This Fragrance Bottle Design Inspires Tranquil Images of the Ocean
Burglar-Branded Beer
This Criminal Beer Brewing Company Uses a Cartoon Burglar Mascots
Tea-Preserving Wooden Boxes
This Elegant Box Holds Tea Bow's Products and Unwrapped Teabags
Farmland Beer Labels
The Stellies Beer Label Features an Illustration of the Joostenberg Farm
Bearded Booze Bottles
This Charming Gin Bottle Design was Created for Old Sport Gin
DIY Tonic Water Kits
This Kit Will Help You Make Your Own Tonic Water at Home
Unicorn Burger Buns
Lou Lou P's Delights Created a New Unique Unicorn Food Product
Delicate Horoscope Soaps
The Fresh Zodiac Soap Collection Features a Scent for Each Element
Spiritual Alarm Apps
Gabby Bernstein's Spirit Junkie App Pairs Waking Up with Uplifting Statements
Urban Wilderness Beers
The Ozark Beer Can Stands Out By Contrasting Graffiti & Wildlife
On-Demand Dating Apps
An Update to Clover's Mobile Dating Application Will Help You Get Lucky Fast
Floral English-Style Gin
Dillon's Rose Gin is Infused with Rose Petals and Sweetened
Lamp-inspired Jewelry
The David Trubridge Collection of Adornments is Modeled After Lighting
Rainbow Popcorn Treats
This Unicorn-Inspired Rocky Road Recipe is the Perfect Popcorn Week Snack
Team-Themed Cleats
The Iconic 'Air Jordan 7s' Have Been Adapted for the Football Field
Charitable Gin Spirits
Ivy City Gin Donates Proceeds Directly to DC's Habitat for Humanity
Adorable Portable Fragrances
The TONYMOLY Hello Bunny Perfume Bar Line Boasts Cute Personalities
Female-Friendly Dating Apps
WyldFire is a Dating App Made For Women
Muslim Dating Apps
Salaam Swipe is a Tinder-Like Swipe-Based Dating App For Muslims
Farm Animal Cafes
The Thanks Nature Sheep Cafe Cheekily Celebrates the Lunar New Year
Color Spectrum Java Branding
Counter Culture Coffee is Boxed in Vibrantly Hued Packages
Anonymous Photo-Sharing Apps
The Rol App Lets You Send Photos to 3 Strangers from Around the World
Alternative Breakfast
Trend Hunter's Misel Saban Shares Her Favorite Breakfast Food Options
Gemstone-Infused Beauty Products
Aquarian Soul Uses the Power of Moonstone Rocks to Relieve Stress
Healthy Workaholic Drinks
Hello Hungry is a Liquid Meal Supplement for Busy People
Female-Empowering Messaging Apps
The Bumble App for Dating Only Lets Women Start Conversations
Vegan Bagel Alternatives
Silver Hills Bakery's Sprouted Grain Bagels Come in Tasty Flavors
Celestial Chocolate Cakes
This Homemade Dessert is Designed to Look Like a Replica of the Moon
Menopause Relief Chocolates
DECO Menomelt is a Dark Chocolate That Offers Menopausal Support
Comic-Con Superhero Beers
The Brooklyn Defender is a Limited Edition Brew for NYC Comic-Con