Design student Zoey Chung created the label and branding concept for this dark beer titled Shadow. The brew itself is a dark beer, which reflects the name. However, in order to bring an exciting flare to the brand, each bottle is adorned with golden flecks and shimmering accents.
The inspiration for this dark beer came form the idea of black magic. The ultimate goal is to provide consumers with a uniquely mysterious bottle and daring logo. The creative spin on traditionally bright beer labels differentiates Shadow from any other beer currently sitting on the shelves of retailer shops.
Each label features a golden eye surrounded by strands of wheat with the brand's name written in sorcery-inspired lettering at the top on the label. Additionally, the bottles are slightly shorted and thicker than average, which further differentiates this unique brew.
Why This Trend Is Growing
- Dark Beer Label Designs
- Opportunity for breweries to create visually striking dark beer labels that incorporate unique design elements to differentiate their brand.
- Gold Accents in Packaging
- Potential for brands to add gold accents and shimmering details to their product packaging to create a luxurious and eye-catching appeal.
- Alternative Bottle Shapes
- Breweries can explore using shorter and thicker bottle designs to stand out on store shelves and provide a distinct drinking experience.
Industries Being Reshaped
- Craft Beer
- Craft breweries can leverage innovative label designs and packaging elements to enhance their brand presence in a competitive market.
- Packaging Design
- Opportunities for packaging design agencies to collaborate with brands in incorporating unique elements like gold accents to create visually appealing products.
- Beverage Retail
- Retailers can curate a selection of dark beers with visually engaging labels and unique bottle designs to attract customers and offer diverse options.
