Design student Zoey Chung created the label and branding concept for this dark beer titled Shadow. The brew itself is a dark beer, which reflects the name. However, in order to bring an exciting flare to the brand, each bottle is adorned with golden flecks and shimmering accents.
The inspiration for this dark beer came form the idea of black magic. The ultimate goal is to provide consumers with a uniquely mysterious bottle and daring logo. The creative spin on traditionally bright beer labels differentiates Shadow from any other beer currently sitting on the shelves of retailer shops.
Each label features a golden eye surrounded by strands of wheat with the brand's name written in sorcery-inspired lettering at the top on the label. Additionally, the bottles are slightly shorted and thicker than average, which further differentiates this unique brew.