This Jordan Eclipse Supermoon collection was a surprise release coinciding with the super blood moon lunar eclipse of September 2015.
The Jordan Eclipse Supermoon pack includes three new colorways. The most fitting to the lunar eclipse is a black and midnight navy shoe with a white sole. It mimics the color palate of the white moon floating across a dark fall sky. However, considering that this lunar eclipse was also a blood moon, the black and university red colorway is also appropriate. Containing a bright, zigzag pattern, it celebrates the unusual explosion of color of the super blood moon lunar eclipse. The final color scheme is done in Mid Navy/Infrared 23.
This was a perfect opportunity for the Air Jordan Eclipse to capitalize on the coincidence of their branding with a newsworthy world event, and the Air Jordan Supermoon pack does just that.
What Makes This Trend Stand Out
- Surprise Releases
- Opportunity for brands to create buzz and excitement by launching unexpected products or collections tied to special events or occasions.
- Lunar-inspired Designs
- Growing demand for products that draw inspiration from celestial events and incorporate lunar themes into their design.
- Limited Edition Packs
- Increasing popularity of exclusive and limited edition product releases that create a sense of urgency and exclusivity among consumers.
Sectors Adopting This
- Footwear
- Footwear brands can leverage surprise releases and lunar-inspired designs to create unique and highly sought-after sneakers.
- Fashion & Apparel
- Fashion and apparel companies can explore limited edition packs with thematic design elements, catering to consumers' desire for unique and collectible items.
- Marketing & Branding
- Marketing agencies and branding experts can advise brands on leveraging special events and unexpected releases to generate buzz and create memorable brand experiences.
