This dark, ultramodern branding design for Alchemy Coffee Co was created in collaboration between Toronto-based graphic designer and letterer Ben Johnston and industrial designer Mark Simmons. The gothic branding features an all black aesthetic contrasted with only a handful of gold and white.
The mattified still-life shoot features an all-black selection of chic 3D printed coffee accessories, some spray painted fruit, macarons and croissants and a geometrical siphon coffee brewer. Each image features a tonal pop of color, like a few brown sugar cubes, broken pieces of dark chocolate, a mint leaf and a perfectly Alchemy-branded siphon brewer filter.
This gothic spread takes the ritualistic nature of gourmet coffee drinking to the next level and seeks to distance itself from the stereotypical twee-branding of indie coffee shops.
What Makes This Trend Stand Out
- Dark Ritualistic Branding
- Opportunity for graphic designers to experiment with gothic branding featuring a bold black aesthetic and tonal pops of color.
- Ultramodern Design
- Opportunity for industrial designers to create sleek and modern 3D printed coffee accessories and geometrical siphon coffee brewers.
- Contrasting Color Palettes
- Opportunity for designers to experiment with bold black and white branding contrasted with gold accents.
Sectors Adopting This
- Graphic Design
- Opportunity for graphic design firms to collaborate with coffee companies looking for a bold and unique branding strategy.
- Industrial Design
- Opportunity for industrial design firms to collaborate with coffee companies to create sleek and modern coffee making accessories.
- Coffee Industry
- Opportunity for companies in the coffee industry to distance themselves from traditional branding stereotypes and embrace a bold and unique brand image.
