The Secret Keepers are an olive oil brand based in Greece, and after working together with Dolphins Communication Designs, they have come out with a new minimalist packaging style.
Another great detail with this design is the mysterious symbolism infused into the lettering. Each piece of text looks like something from a Greek mythology book, which is subtle enough to not overpower the packaging, but noticeable so that it stands out. The communications company did an excellent job with putting this extra twist on The Secret Keepers olive oil.
Sometimes a design can be too simplistic, making a package look boring even though the creators were aiming for minimalism, but this branding provides the perfect balance between simplicity and originality.
Key Themes Behind This Trend
- Mystic Symbolism Branding
- Opportunity for brands to emulate The Secret Keepers by incorporating subtle, mystic symbolism into the design elements of their packaging.
- Minimalist Packaging Design
- Opportunity for brands to create simple yet eye-catching packaging designs by using a minimalistic approach.
- Mythology Inspired Design
- Opportunity for brands to draw inspiration from mythology and infuse it into their packaging design to create a unique product identity.
Where This Applies
- Food and Beverage Industry
- Opportunity for food and beverage brands to create unique packaging designs that feature mystic symbolism or mythology inspired elements.
- Cosmetics Industry
- Opportunity for cosmetics brands to incorporate mystic symbolism into their product packaging design to create a unique and captivating brand identity.
- Fashion Industry
- Opportunity for fashion brands to draw inspiration from mythology and incorporate symbolisms into their packaging and branding to create a bold and unique style.
