Frey Wille is a Croatian accessory label whose latest collection references historical art and heritage. The range is made up of whimsical jewelry pieces and printed scarves that are visually striking in their look. Celebrating the season's hottest hue -- shades of bold turquoise -- this Frey Wille collection is guaranteed to make a statement when worn.
Referencing art works by Czech icon Mucha, this collection's bracelets embody a vintage and vibrant air. The pieces are reminiscent of vintage accessories by fashion legend Emilio Pucci and are captured in a lookbook by Peter Trbovic who is in charge of its styling and art direction. Model Magdalena May Gero stars in the catalog and is captured by photo duo Decker and Kutic.
Key Themes Behind This Trend
- Art-inspired Accessories
- Disruptive innovation opportunity: Create a platform that connects independent artists with accessory designers to co-create unique art-inspired accessories.
- Whimsical Jewelry
- Disruptive innovation opportunity: Develop a line of customizable whimsical jewelry using 3D printing technology to allow customers to personalize their accessories.
- Printed Scarves
- Disruptive innovation opportunity: Integrate augmented reality technology with printed scarves to offer interactive and dynamic designs.
Where This Applies
- Fashion Accessories
- Disruptive innovation opportunity: Explore sustainable materials and production processes to create eco-friendly fashion accessories.
- Art and Design
- Disruptive innovation opportunity: Develop an online marketplace that connects emerging artists with designers to collaborate on art and design projects.
- Photography
- Disruptive innovation opportunity: Create a platform that allows photographers to showcase their work and connect with brands for collaboration opportunities.
