Catering to the modern woman, Kiss Miklos created concept packaging for Liquivée's beauty vitamins for women. Knowing that these vitamin cases would likely be stored in a small clutch purse or makeup bag for on-the-go use, the design favors a fashionable aesthetic over a sterile medicinal one.
The colored tubes have a soft feminine, pearlescent finish and are embellished with gold lettering that is suggestive of a high-end premium product. As much as the packaging is means to be attractive to look at, the containers for Liquivée were also meant to be quite slim and discrete. With growing concerns for health in all aspects of life, more consumers will be looking for well-rounded supplements that promise beauty, wellbeing and convenience as this concept for Liquivée does.