Catering to the modern woman, Kiss Miklos created concept packaging for Liquivée's beauty vitamins for women. Knowing that these vitamin cases would likely be stored in a small clutch purse or makeup bag for on-the-go use, the design favors a fashionable aesthetic over a sterile medicinal one.
The colored tubes have a soft feminine, pearlescent finish and are embellished with gold lettering that is suggestive of a high-end premium product. As much as the packaging is means to be attractive to look at, the containers for Liquivée were also meant to be quite slim and discrete. With growing concerns for health in all aspects of life, more consumers will be looking for well-rounded supplements that promise beauty, wellbeing and convenience as this concept for Liquivée does.
What's Driving This Trend
- Fashionable Supplement Packaging
- As consumers look for convenience in health and wellness products, designing fashionable supplement packaging could attract more consumers.
- Wellness and Beauty Supplements
- As concerns for health and beauty grow, companies can expand their supplement offerings to cater to consumers who prioritize both wellness and appearance.
- Slim and Discrete Packaging Design
- Designing slim and discrete packaging for health and wellness products that can easily fit in small bags or purses can attract consumers who prioritize convenience.
Who This Affects Most
- Supplement Industry
- Creating new supplement packaging that appeals to consumers' desire for stylish and discreet designs could disrupt the traditional supplement industry.
- Cosmetics Industry
- Expanding into wellness supplements that also promise beauty benefits could disrupt the traditional cosmetics industry.
- Fashion Accessories Industry
- Collaborating with fashion brands to design stylish and convenient supplement packaging that can also double up as fashion accessories could disrupt the traditional fashion accessories industry.
