For the past four years, Brooklyn Brewery has created a unique brew and branding for the annual New York City Comic-Con -- and this year's beer bottle features original superhero the Brooklyn Defender.
The Brooklyn Defender wears over-sized track pants tucked into high socks with sneakers and a hooded cape. He carries a shield and is pictured running across the label of the limited edition beer bottle. The Brooklyn Defender design is courtesy of Khary Randolph, an established animator whose work can be spotted in such big name comics as Teenage Mutant Ninja Turtles and Justice League Beyond.
Specialized branding around big events like Comic-Con can be a big win for smaller breweries and big beer brands alike. The limited availability and unique label design draws festival-goers, convention attendees and sports fan to the original beers.