The top June 2021 interactive ideas encompass everything from branded sleep spas to global museum events that inspire people to get a taste of art and culture, virtually.
To engage consumers, brands are creating dynamic games, virtual world and augmented reality packaging designs that tell stories and invite people to play a part in them. Blue Diamond's Almond Breeze cartons, for example, invite nut milk drinkers to go on a journey from farm to shelf.
Now that many parts of the world are easing out of lockdowns, in-person interactive experiences are opening up again. Standout examples include the Monopoly Lifesized location-based experience from Hasbro and the interactive cooking lab from Avocados From Mexico that lets kids play in a safe and professional setting, all the while learning about food.
Top 25 Interactive Marketing Trends in June
25
Industrial Plywood Shoe Displays
Vans New Seoul Store Pays Homage to a Modern Art Exhibition
24
Gen Z Fashion Labs
The Guess Z Lab Co-Creates Experiences with Gen Z
23
AR Nut Milk Cartons
Blue Diamond's Almond Milk Packaging Shares an App-Free Experience
22
Pre-Paid Father's Day Credit Cards
Budweiser is Introducing the 'Dad Card' to Celebrate Dads
21
Digital Product Passports
PANGAIA's Digital Passports Connect Customers to Product Journeys
20
Food Waste AR Apps
Morton Salt's AR App Provides a Creative Solution to Reducing Kitchen Waste
19
Sleep Spa Hotels
Hästen Created a Destination That Emphasizes Health & Wellness Through Sleep
18
Kid-Friendly Cooking Labs
Avocados From Mexico Created an Interactive Cooking Experience for Kids
17
Virtual Museum Events
TikTok's #MuseumMoment Takes Users on a Tour of Global Institutions
16
Mystery Toaster Pastry Flavors
The Pop-Tarts Mister E Flavor is Packaged in an Interactive Box
15
Augmented Gen Z Games
Pull & Bear's Pacific Game Marks the Launch of the Pacific Girls Collection
14
Post-Pandemic Reunion Contests
Busch Beer is Giving Five Families $10,000 to Make Up for Lost Time
13
Celebratory Free Beer Promotions
Bud Light is Allowing Fans to Redeem a Beer for a Limited Time
12
Buildable Alien Gummies
The Trolli Sour Gummi Creations Martian Mix Have Shapes That Stack
11
Spicy Snack Battles
Cheetos & Doritos Fans are Weighing in on the Flamin' Hot Faceoff
10
Cash-Back Fitness Programs
Halo Top's 50% Less Sugar Daddy Program Rewards Fans Who Get Moving
9
Vote-Based Interactive Ad Campaigns
NBCUniversal is Launching its 'Choose Your Destiny' Ad Format
8
Skin Cancer Awareness Campaigns
Sun Bum Launches its 'We Are Not Bananas' Campaign
7
Beer-Branded Chess Tournaments
Stella Artois is Partnering with Grandmaster Hikaru Nakamura
6
Travel-Inspired Decor Quizzes
IKEA Renocations Generates a Personal Pinterest Board
5
Virtual T-Shirt Shops
UNIQLO's Animal Crossing Shop Stocks Real & In-Game Clothing
4
Life-Size Board Games
Hasbro Created a New Experience in London Called Monopoly Lifesized
3
Augmented Reality Candy Ads
M&M's First-Ever AR Ad Includes a Snapcode for a Dynamic Experience
2
Zipper-Themed Virtual Showrooms
YKK Digitally Recreated Its Showroom in Londom
1
Expressive Virtual Reality Avatars
Oculus Updated its Avatar Editor with Loads of Custom Options
Related Ideas
Solar-Powered Homeless Sleep Pods
The 'Ulmer Nest' Protects Those Experiencing Homelessness
Wearable Camping Cushions
IKEA's Sleeping Bag Pillow Turns Into a Cozy Coat
Globally Connected Chessboards
Square Off's Kingdom Set Facilitates Engaging and Competitive Games
Zany Glamping Retreats
'The Willow' is a Minion-Inspried Hobbit Pod in Pembrokeshire
Home Office Organization Accessories
The Litem Desk Organizer Has an All-in-One Design
Robotic Runway Shows
The Dolce & Gabanna Fall 2021 Show Mixed Humans and Humanoid Robots
Haptic Feedback VR Wearables
The Conceptual 'Waveform' Haptic Wearable by Kyle Hamm is Immersive
Next-Gen Mobile Device Renderings
The iPhone 13 VR Concept Consists of Two Devices
Digital Fashion Marketplaces
DIGITALAX Lets Designers Auction Off Virtual Garments
Pancake Stack Slippers
Denny's Recently Launched the Limited-Edition Pro Loungers Slippers
AI-Generated TV Chess Players
You Can Play Chess with Beth Harmon from The Queen's Gambit
Affordable Gen Z Fashion Brands
Molicloth Offers Stunning Pieces at Affordable Prices
Chess-Themed Hotel Rooms
The Harmon Room is Based on the Hit Show, 'The Queen's Gambit'
Gender-Neutral Bridalwear Campaigns
Designer Eva Janssens Created a Campaign to Celebrate Love
Immersive AR Try-Ons
Snapchat is Introducing Try-On Experiences with Fashion Partners
Rinsing-Friendly Skate Shoes
The Vans Trek Slip-On Reimagines a Classic Design
AR Puffer Jackets
The NFT Byte Jacket Can Be Worn with Snapchat's Body-tracking Tool
Tubular Metallic Chess Sets
The 'Neo' Aluminum Chessboard by Andrea Tortone is Ultra-Minimalist
Sustainably Inked Streetwear
The Pangaia x AIR-INK Capsule Has Graphics Made from Air Pollution
Extended Reality Fashion Films
Coperni's SS21 XR Video Campaign is Emotionally Charged
Virtual Car Interior Concepts
Lexus Reimagined the LF-Z Electrified Interior with Artists
Sustainable Pulp-Made Fabrication
PANGAIA's C-FIBER Material is Made with Seaweed and Eucalyptus
Flatpack Furniture Tool Lamps
This IKEA Allen Key Lamp from Gelchop Reimagines the Tool
Festival-Themed Loungewear
PrettyLittleThing Launched the ‘Lounge Fest’ Collection with a Playlist
Transforming Robot Toys
Hasbro's Limited-Edition Auto-Converting Optimus Prime is Voice-Activated
Gen Z Edition Mattresses
Simmons Created a Special Edition Mattress with Charli & Dixie D'Amelio
AI-Powered Chess Boards
The 'ChessUp' Chess Board Educates Players and Enhances Skills
Small Business Shop Windows
Westfield's Side Hustle Heroes Initiative Spotlights New Businesses
Eco Self-Assembly Vehicles
Sustainably Made Vehicle Höga Takes Inspiration from IKEA and Renault
Astrology-Inspired Gummy Supplements
Cosmos Vita's Gummies Taste Great and Promote Good Health
Refillable Tinted Sunscreen Pens
Milk Makeup's New Sunshine Skin Tint Packaging Reduces Waste
Quarantined Seltzer Promotions
Bud Light's Seltzy Celebrates Its Canadian Seltzer Expansion
Thoughtful Beer-Grabbing Ads
Anheuser-Busch Dove into the Real Meaning of "Let's Grab a Beer"
Accessible Decor Partnerships
IKEA's Art Event Collection Features 10 Unique Pieces
Contemporary Cost-Effective Cabinets
BOXI Cabinets by Semihandmade Feature a Clean, Crisp Finish
Gum-Made Skateboard Wheels
The 'Off The Street' Gum Wheel Initiative Makes Use of Waste
VR Vegan Milk Museums
Milk Future is a Virtual Reality Museum That Shares Workshops & More
Sun Care Stickers
SPOTMYUV Alerts When Sunscreen Should Be Reapplied
Board Game-Themed Sneakers
Reebok and Candy Land Join Forces for a Vibrant Pack of Sneakers
Social Media-Integrated Snack Ads
Cheetos' Super Bowl Ad Will Feature a Social Media Component
Beer-Saving Superhero Ads
Bud Light Unveiled Its Bud Light Legends Ad for the Super Bowl
Clean Cannabis Gummies
dosist's Performance Gummies Support Sleep, Bliss and Calm
Upcycled Denim Sofas
IKEA's KLIPPAN Sofa Covers are Made from Recycled Denim
Night-Out Chocolate Campaigns
Dove Chocolate is Sharing a Sweet Mother's Night Campaign
Cross-Cultural Retail Sandwiches
The IKEA Lingonberry Pulled Pork Sandwich Merges Flavors
Beer-Branded Scenic Weddings
Busch Beer is Helping Couples Get Married at Outdoor Wedding Venues
Snacking Sci-Fi Toys
Hasbro's Galactic Snackin’ Grogu Eats Macarons and Tentacle Soup
Lunar Taco Campaigns
Taco Bell is Sharing Free Tacos When the Moon Looks Like a Taco
Anime-Themed Candy Bars
Bandai Candy Unveils More Chocolate Bars Inspired by Demon Slayer
Indulgent Climate-Positive Snacks
EverGrain Recently Create New Sustainable Snacks
Swedish-Style Snack Bars
Nick's Premium Protein Bars are Free from Sugar and Low in Net Carbs
Augmented Gen Z Games
Pull & Bear's Pacific Game Marks the Launch of the Pacific Girls Collection
Tactile Feedback VR Gloves
The HaptX Gloves DK2 Take VR Experiences to the Next Level
Game-Themed Console Accessories
These Animal Crossing Nintendo Switch Accessories are Charming
Eco-Friendly Fashion Islands
H&M Created a Virtual Looop Island on Animal Crossing
Custom Tonal Skate Sneakers
Coutié Updates the Vans Old Skool 36 DX with Blue Details
Vegan CBD Wellness Products
Truly Beauty Boasts Healthy CBD Ingredients and a Luxury Experience
Co-Branded Gamer Flip-Flops
Havaianas and Fortnite Launched Digital & Physical Products for Gamers
Avocado Enthusiast Platforms
Avocado Nation Leverages AI to Deliver Personalized Experiences
Epic Beer-Branded Sports Giveaways
Bud Light Names Rob Gronkowski as its 'Secretary of Summer'
Foamy Gummy Bears
Candy People's Vegan Malibu VegoBears Have Fresh, Fruity Flavors
Virtual Stadium Experiences
AFM's Virtual Guac Bowl Stadium Engages Sports Fans & Avocado Lovers
Youthful Mascara Challenges
Avon's #LiftLockPop TikTok Challenge Speaks to Gen Z
At-Home Drive-Thru Campaigns
KFC's Campaign Captures the Convenience of Food Delivery
Plant-Based Dating App Collaborations
Tinder Debuts New Plant-Based Passion for Earth Day
Interactive Koala Toys
Hasbro's furReal Koala Kristy Includes More Than 60 Sounds and Reactions
Chess Player-Themed Figurines
Funko to Debut New 'The Queen's Gambit' Figurines
Artist Graphic Expressive Apparel
Chris Johanson Drops Be Cool To Your Living World Pack with Vans
Gen-Z Marketing Consulting Company
Rayze Consulting is a Youth-Focused Marketing Firm
Double-Peanut Butter Candy Cups
The Reese’s Ultimate Peanut Butter Lovers Cups Have No Chocolate
Cherry Picker Bars
Heineken Delivered Bottles of Alcohol-Free Lager Through Home Windows
Affordable Gen Z Apparel
Shop Hangar Offers High Quality Pieces at Affordable Prices
Collaborative Video Game Cosmetics
The Colourpop x Animal Crossing Collection is Fun & Uplifting
Summer-Ready Seltzer Packs
Bud Light Seltzer Debuts a Limited-Edition Mix Pack and New Iced Tea
Fruity Spiced Mexican Beers
The Estrella Jalisco Tropical Chamoy Michelada is Refreshing
Dry January Ad Campaigns
Budweiser Launched a Budweiser Zero Campaign with High-Profile Athletes
Food Scrap Cookbooks
The IKEA ScrapsBook Helps to Reduce Waste in the Home Kitchen
Sleep Aid Gummies
Natrol Sleep+ Shares Sleep Support for Adults and Kids
Social Media Talent Contests
TikTok Gamers Got Talent is a New Content Series Starting May 9th
Australian Elegant Gen Z Apparel
Sabo Skirt Offers Quality Pieces at Accessible Prices
Pizza-Themed Seltzer Packs
The Bud Light Seltzer Pizza Variety Pack Was Teased for April Fool's
Gender-Neutral Potato Toys
Hasbro's Mr. Potato Head Has Been Rebranded as "Potato Head"
Low-Calorie Fruit Pops
Halo Top Created Its First Fruit-Based Treats with Fruit Pops
Skin Cancer Awareness Campaigns
Sun Bum Launches its 'We Are Not Bananas' Campaign
Creative Gen Z-Targeted Phone Ads
Samsung Launched the 'Awesome is For Everyone' Campaign
Brand Ambassador Agreements
Dick's Sporting Goods Has New Ambassadors for Private Label Products
Heart-Shaped Beer Packs
Bud Light Created a Valentine's Day Beer Gift Box That Holds 12 Cans
Exclusive Weather-Ready Streetwear
Wasted Youth and thisisneverthat Join Forces on a Capsule
VR Vacuuming Games
This VR Prototype Cleaning Game Turns Vacuuming Into Less of a Chore
Candy Bar Brownie Treats
The Snickers Almond Brownie is Made with Dark Chocolate
Mysterious Snacking Ads
Cheetos is Introducing Crunch Pop Mix with a Super Bowl Ad Spot
Limited-Edition Summertime Juices
These New SunnyD Beverages Include Two Flavors
Candy-Topped Sundae Kits
Hershey’s Sundae Creations Has Everything You Need for the Perfect Sundae
Personal Muse-Inspired Fall Fashion
JiyongKim Delivers a FW21 Collection of Sustainable Garments
Crunchy Peanut Butter Bars
The New Reese's Peanut Crunchy Bar is a Twist on a Classic Treat
Women-Led Drink Trios
Bud Light's Lime-a-Rita is Being Promoted by 'The Ritas'
Vaccine-Supporting Beer Campaigns
No Budweiser's Super Bowl Ad Will Be Run This Year
Dark Chocolate Easter Treats
The See's Candies Dark Peanut Butter Egg is Arriving for Easter
Low-Calorie Fudge Pops
Halo Top's Fudge Pops are a Good Source of Protein
OOO-Themed Hard Seltzers
Bud Light Seltzer is Launching an Exclusive Out of Office Variety Pack
Virtual T-Shirt Shops
UNIQLO's Animal Crossing Shop Stocks Real & In-Game Clothing
QSR Spring Promotions
Dunkin' Debuted New Discounts and Promotions for May 2021
Arctic-Inspired Sweats Collections
Pangaia's Arctic Collection Raises Awareness for Climate Change
Low-Sugar Protein Candies
The Quest Nutrition Candy Bites Come in Two Flavor Options
VR Hitman Games
'Hitman 3 VR' Supplies a More Immersive Edge to the Suspenseful Video Game
Luminizing Sunscreen Serums
Ultra Violette's "Skinscreen" is a Sunscreen in the Form of a Serum
Skin-Caring Sunscreens
Ultra Violette's Tube Sunscreens are Hydrating and Mattifying
Football-Themed Ad Campaigns
Frito-Lay is Running Three Super Bowl Ads with Former NFL Players
Cartoon Cat Game Collabs
Animal Crossing x Hello Kitty Shares Special amiibo Cards & Characters
Content Creator-Made Skincare
ITEM Beauty is a Skincare Line from TikTok's Addison Rae
Co-Branded Sporty Gen Z Apparel
Sean John x MISSGUIDED Released Courtside Edit Volume 2
Aggressive Lemon Beer Ads
'Last Year's Lemons' Promotes the New Bud Lite Seltzer
Virtual Fencing Trainers
Fencer by Boxglass Helps New Players Learn the Sport of Fencing
Premium Blue Light-Protecting Shields
Ocushield Has a Range of Products for Blue Light Protection
Classic Tonal Checkered Collaboration
PORTER Works with Vault by Vans on a New Collection
Sustainable Electronic Retail Designations
Best Buy Received Its First Zero Waste Certification
Candy-Studded Ice Cream Sandwiches
M&M's Cookie Sandwiches are Topped with Milk Chocolate Minis
Fruity Matcha Coffee Drinks
The Dunkin' Blueberry Matcha Latte is Arriving Soon
Ocean-Friendly Sun Care
Lancaster Sun Sensitive is Backed by Cradle-to-Cradle Certification
Summer-Ready In-Store Desserts
IKEA Taiwan Serves Two New Summer Dessert Flavors
Plant-Based Song Campaigns
Subway Collaborated with Vegan Grime Artists on Plant-Based Beats
Sober Group Nature Adventures
Sober Outside Connects Travelers Who Abstain from Alcohol and Drugs
Cheesy Popcorn Snacks
The New Cheetos Crunch Pop Mix Combines Two Fan-Favorite Products
Keto-Friendly Frozen Pops
Halo Top's Keto Pops are Made with Protein-Rich Ultra-Filtered Skim Milk
Reformulated Vegan Ice Creams
These New Halo Top Ice Creams Have Oat Milk Over Coconut Milk
Co-Branded Gen Z App Collaborations
The IRL App Joined Forces with TikTok to Amplify Experience
Iconic Band Social Endeavors
The Tragically Hip Joined TikTok to Share Music and Engage with Fans
Honeyed Oat Milk Lattes
Starbucks' Honey Oatmilk Latte Combines Blonde Espresso, Oat Milk & Honey
Snack Food Chicken Wings
Cosmic Wings is Offering Cheetos-Themed Chicken Wing Sauces
Satisfying Peanut Butter Campaigns
SKIPPY Recently Debuted the 'Smoothly Satisfying' Campaign
Three-in-One Mineral Sunscreens
Liz Earle Environmental Defence Cream Mineral SPF 25 is Effective
Collaborative Green Screen Features
TikTok's Green Screen Duet Allows for Imaginative Creation
Jewelry Design Robots
Moxie Helps Pediatric Patients Design Custom Jewelry in the Hospital
Songstress Water Campaigns
evian Taps Singer Dua Lipa in 'Drink True' Campaign
Toxin-Free Reef-Safe Sunscreens
C’est Moi Offers EGW-Verified Mineral Sun Protection Products
Lip Graphic Skate Footwear
Vans Unveil the New Hot Lips Pack for the Season