The Dunkin' Blueberry Matcha Latte is one of the latest offerings from the brand that is focused on providing customers with an alternative way to enjoy the premium flavor of matcha. The drink is available either iced, frozen or hot and features the brand's sweetened matcha green tea powder blend that has been paired with blueberry flavor. The drink comes with your choice of milk including nondairy options such as oat milk and almond milk.
The Dunkin' Blueberry Matcha Latte is being launched by the brand at participating locations starting on February 24, 2021 and is likely to be a hit amongst avid green tea fans heading into the spring. This is thanks to the lighter flavor profile that puts a focus on a fruity finish.
Image Credit: Dunkin’
What's Driving This Trend
- Fruity Matcha Beverages
- Opportunity for companies to innovate on other fruity matcha beverage combinations.
- Alternative Milk Options
- Opportunity for companies to expand their non-dairy milk offerings for beverage customization.
- Seasonal Flavor Profiles
- Opportunity for companies to introduce new flavors in line with seasonal trends.
Who This Affects Most
- Food and Beverage Industry
- Opportunity for companies to innovate on new beverage creations and flavors.
- Non-dairy Milk Industry
- Opportunity for companies to expand their offerings for alternative milk options in beverages.
- Coffee Shop Industry
- Opportunity for coffee shop brands to introduce Fruity Matcha beverages and cater to seasonal flavor trends.
