Lancaster Sun Sensitive is the first sun care range to get cradle-to-cradle certification, meaning that 100% of the ingredients in the collection meet the strict requirements of the Cradle to Cradle Products Innovation Institute. The sun care brand is setting itself apart as the first ever to receive the C2C Certified Material Health Certificate at the Silver level and its solutions are clean, plant-based and ocean-friendly.
The sun care range uses an ocean-friendly UV filter system to provide lasting protection and the products are packaged in an environmentally friendly way. Consumers not only expect their products to deliver on quality but also consider the well-being of the environment. With this category-first certification, the brand is pushing for more safety, transparency and innovation across the beauty industry.
Why This Trend Is Growing
- Cradle-to-cradle Certification
- More brands will seek cradle-to-cradle certification for their products to signal their commitment to sustainable production and consumption.
- Ocean-friendly Products
- Ocean-friendly products will become increasingly important to consumers looking to minimize their environmental impact, presenting an opportunity for brands to innovate in this space.
- Clean Ingredients
- Consumers will demand more clean and plant-based ingredients in their personal care products, creating a market for brands to focus on developing alternative solutions.
Industries Being Reshaped
- Personal Care
- Personal care brands will need to focus on using sustainable and ocean-friendly ingredients and packaging as well as obtaining certifications that demonstrate their commitment to these practices.
- Beauty
- The beauty industry will need to prioritize innovation in developing products that are not only effective but also environmentally sustainable and safe for aquatic life.
- Packaging
- The packaging industry will need to prioritize developing packaging solutions that are materials-efficient, easy to recycle, compostable and not harmful to the environment and aquatic life.
