In the summer of 2020, TikTok star Addison Rae announced she would be venturing into the beauty world, now the popular Gen Z content creator has launched her own skincare line dubbed, ITEM Beauty.
The exciting launch includes vegan and cruelty-free products that were created to help the wearer enhance their natural beauty. According to the social media star, her inspiration to create the line started when she moved from her hometown of Louisiana to Los Angelas, where the drier climate tasked Rae with undergoing changes to her current beauty regiment.
The existing lineup includes a cleansing gel, a moisturizer, and a skin balm -- all of which were made to help nourish and replenish the skin.
Image Credit: ITEM Beauty
Why This Trend Is Growing
- Content Creator-made Skincare
- With the rise of influencer marketing, there is an opportunity for more content creators to leverage their platforms and create their own beauty and skincare brands.
- Vegan and Cruelty-free Beauty Products
- More consumers are seeking out ethical and sustainable beauty options, which presents an opportunity for brands to create more vegan and cruelty-free products.
- Natural Beauty Enhancement
- Consumers are becoming more interested in products that focus on enhancing natural beauty rather than covering up flaws, creating an opportunity for brands to market towards this trend.
Industries Being Reshaped
- Beauty and Skincare
- The beauty and skincare industry can continue to innovate by creating more ethical, natural, and influencer-led product lines.
- Influencer Marketing
- Influencer marketing as a whole can benefit from collaboration with content creators to create their own branded products and lines.
- Sustainable Consumer Goods
- The trend towards ethical and sustainable beauty products aligns with the growing consumer demand for all types of sustainable consumer goods.
