Bandai Candy showcases a look at its new themed candy bars that are inspired by the anime series 'Demon Slayer: Kimetsu no Yaiba.' This marks the second launch of candy bars themed around Demon Slayer, as the first one was matcha flavored spotlighting Nezuko's bamboo muzzle.
The latest flavor is strawberry, inspired by Nezuko's kimono this time around. The actual chocolate bar has a layer of strawberry milk chocolate that covers another layer of sweet milk chocolate. This section has a textural crunch due to the crunchy puffs and similar to the previous launch, fans have the opportunity to collect special stickers. There are a total of 13 different characters and three special and rate holographic stickers.
Image Credit: Ufotable
Why This Trend Is Growing
- Anime Themed Food Products
- There is growing demand for food products inspired by popular anime series that can attract a broader range of customers.
- Limited Edition and Collectible Food Products
- Brands can leverage the popularity of anime by releasing limited edition and collectible food products that target fans' love for rare merchandise.
- Layered Flavored Chocolate Bars
- Consumers are on the lookout for unique chocolate products that feature unusual, contrasting and layered flavors to enhance their indulgent experience.
Industries Being Reshaped
- Confectionery Industry
- Confectionery brands can collaborate with popular anime creators and license holders to create innovative and unique products for anime fans.
- Food and Beverage Industry
- All food and beverage companies can explore the possibility of creating limited edition and collectible products that offer a unique experience to customers.
- Niche Food Product Industry
- Niche food product companies can gain more customers by tapping into the growing anime fan market and introducing limited edition anime themed products.
